2007 Aston Martin Db9 Coupe 2d on 2040-cars

Auto blog

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Aston Martin's AM-RB 001 hypercar headlines the Canadian Auto Show

We've been hearing about the Aston Martin Red Bull AM-RB 001 for the better part of a year, and Thursday morning Aston revealed the imposing hypercar for the first time at an auto show. Kicking off the Canadian International Auto Show in Toronto, Aston chief executive Andy Palmer called it "the defining hypercar of this decade and a hugely desirable investment for collectors and enthusiasts," according to a statement. The reveal comes the day after Aston highlighted its technical partners for the hypercar, which is being developed in tandem with Red Bull Advanced Technologies. The AM-RB 001's debut comes not far from the base of Canadian motorsports expert and auto supplier Multimatic, which will make the carbon-fiber MonoCell for the hypercar. Aston also said Wednesday that Cosworth will produce the naturally aspirated V12 engine, Rimac will make the battery for the electric motor, and Ricardo will supply the seven-speed gearbox. Aston said the "original full-sized model" of the AM-RB 001 will be on display in Toronto alongside the company's other spotlight car from last year, the DB11. .@astonmartin's Dr. Andy Palmer (@AndyatAston) kicks off Media Day at #CIAS2017 unveiling the #AMRB001. #AstonMartin pic.twitter.com/R2Frr83xc6 — Canadian AutoShow (@autoshowcanada) February 16, 2017 Related Video:

Has Aston Martin abandoned plans for a Lagonda SUV?

Aston Martin may possibly (hopefully?) axe plans for a Lagonda-badged SUV, according to a new report from the blokes at Piston Heads. If this is true, it'd serve as proof that the auto gods are good, and want us to be happy. The report is based on statements made by Director of Design Marek Reichman. "We still have plans for the brand. There might be some surprises in the marque's re-establishment into the market place, but as a very unique coachbuilt experience. And that's probably what's most befitting of the brand," Reichman told PH when asked about the Lagonda SUV, which debuted way back in 2009. "That was a different time [when the Lagonda debuted]," Reichman continued. "It was [Dr. Ulrich Bez's] time. And now we're in a very, very different time, with a different plan and with a different projection of what that brand should become." Considering the spy shots we've already seen (inset), PH's conclusion that the Lagonda brand would be reborn as an ultra-exclusive sedan doesn't seem far off. As for the rumors that AM would look to Mercedes-Benz for its SUV architecture, well, it's not looking so good any more. What do you think? Should Aston Martin launch a sedan above the Rapide? What would you expect in terms of price and performance? Let us know in Comments.