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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin DB11 already has over 1,400 pre-orders

It's barely been a month since Aston Martin revealed the new DB11 at the Geneva Motor Show. The company hasn't even announced all the details yet, but it reportedly has already topped 1,400 pre-orders for the new model. "I think we're at more than 1,400 orders now," Aston chief Andy Palmer told the Motor Report, "which is great for a car that we've not really released the whole details about, and isn't available to be purchased until September." That's impressive considering that the company only sells around 4,000 vehicles each year. View 42 Photos Aston plans to ramp up production to 7,000 units annually, and the arrival of the new DB11 represents a major step forward for the niche automaker. It replaces the DB9 that's been on the market since 2004 and has – alongside the Vantage that's nearly as old – served as the basis for most of the vehicles the company has made over the past decade. However, the DB9 is built on a new platform and uses a new engine and transmission (among other components) supplied by Mercedes-AMG. Its 5.2-liter twin-turbo V12 drives 600 horsepower and 516 pound-feet of torque to the rear wheels through an eight-speed automatic. Aston's latest is slated to reach US dealers in the fall, with a price tag starting at $211,995. That represents only a small increase over the base price for the DB9 GT, which starts at just under $200,000. Rival Bentley's Continental GT tops out in Speed spec just a bit higher at $227,600. Related Video:

Aston Martin Valkyrie AMR Pro | Screaming Viking from the Valhalla of speed

This summer, two years after Aston Martin debuted the 800-horsepower, track-only Vulcan, the English carmaker unveiled the harder, faster, more-aero-focused Vulcan AMR Pro. We still haven't seen the final version of the road-ready Valkyrie, but as of right now we know Aston Martin's 's how-fast-can-you-go roadworthy jewel will get a track-only Valkyrie AMR Pro flavor. Detailed specifics will need to wait, but we're told to expect lap times rivaling "recent Formula One cars." For perspective, insider trading on the Valkyrie road car suggests 1,130 horsepower and a 2,270-pound curb weight. A naturally aspirated, 6.5-liter V12 takes credit for most of those horses, the remainder coming from a Rimac-developed, F1-style kinetic energy recovery system. Yes, that Rimac. The Valkyrie AMR Pro will send owners to a g-force-induced Valhalla, having more power, less weight, and "significantly increased downforce." The designers used a lighter grade of carbon fiber, replaced the windscreen and side windows with polycarbonate, traded for a lighter, molded racing seat, threw out the infotainment system, installed carbon fiber wishbones on the new suspension uprights, and bolted on smaller, 18-inch wheels that will fit the same Michelin tires used on LMP1 cars. Beyond larger front and rear wings and new programming for the active aerodynamics, Adrian Newey's team tweaked every aero surface. Powering all that with a lustier, remapped 6.5-liter V12, Red Bull simulations show the Valkyrie AMR Pro capable of close to 250 miles per hour. Sustained cornering forces should hit 3.3g. Thanks to F1-style carbon brakes, deceleration force tops 3.5g. Here's more perspective: the Telegraph spoke to Red Bull F1 in 2010 about in-car g-forces, and wrote, "Breath control is crucial — you cannot breathe freely above 3g because to do so would expose you to the risk of passing out." Since those numbers hint at something like ground-based flying, Aston Martin has sensibly organized a ground-based flight school. Owners will get "an intensive and comprehensive driver development program" that takes advantage of the same facilities and simulator used by Aston Martin Red Bull Racing F1. Fitness training comes with it. If you haven't signed the paperwork for a Valkyrie AMR Pro, you're too late. Twenty-five examples — one more than the Vulcan AMR Pro — will be produced, with expected delivery in 2020, and all are sold. Related Video: