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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Spectre star Daniel Craig suffers minor injury riding in Aston Martin DB10

The Aston Martin DB10 might look amazing. It does not, however, have an abundance of headroom, as James Bond actor Daniel Craig found out. The star of the 24th 007 film, Spectre, Craig was injured while filming a scene inside the DB10. The car was shooting a chase scene in Rome with the film's other four-wheeled star, the Jaguar C-X75, when the stuntman behind the wheel (which happened to be a cage on the coupe's roof) hit one of the ancient city's notorious potholes. Craig bopped his head hard enough to warrant a trip to the on-set medic, The Los Angeles Times reports. According to The Times, the DB10 was being chased by the one-off Jag of film baddie Dave Bautista on Rome's Corso Vittorio Emanuele II. Craig's injuries were deemed minor enough that he made a scheduled trip to London to continue filming. Next time 007, stick to the Fiat. Related Video:

World's Largest Collection Of James Bond Cars On Sale

A Miami real estate developer is selling his entire massive collection of James Bond memorabilia. Valued at $33.25 million, the collection is considered the largest in the world, and will only be sold to a buyer willing to take the whole thing. Michael Dezer began buying Bond cars in 2011, when he snatched up dozens of the super spy's on-screen rides from the James Bond Museum in Keswick, England, Autoblog reports. Since then, Dezer has amassed 59 cars, the rides coming from movies like Goldeneye, Skyfall and The Spy Who Loved Me. The ensemble also includes boats, tanks, jet skis, motorcycles and thousands of other pieces of memorabilia. The lucky buyer of this collection would even get the yacht used in From Russia With Love. An agency in the United Kingdom is handling the sale of the collection. Related Gallery Editors' Picks: The Most Beautiful Cars On The Road View 10 Photos Aston Martin Automotive History Ownership selling famous cars