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Aston Martin values electric propulsion over downsizing

Not even small-volume manufacturers are being exempt from the automotive industry's pursuit of higher efficiency and lower emissions. At present, that means either electric propulsion (whether in part or in whole) or downsizing conventional engines, and for Aston Martin, the future apparently lines in the former. "I see in our future obviously V12s, V8s and probably battery-electric cars," Aston's CEO Palmer revealed to Autocar. "As time evolves, there's probably an inevitability to hybridisation, simply because, car by car, you can only downsize so much. I'd rather put a hybrid in there than an in-line four-cylinder." So just how does the company envision implementing electric or hybrid propulsion? "Imagine something like a 4x4, 1,000-bhp silent Rapide. I think 'Power, Beauty, Soul' doesn't say it has to be a gasoline engine. It just needs to be really powerful, really beautiful and set your heart on fire," Palmer explained. "I'd argue that 1,000 bhp on the ground would probably do that for you. So that's the route we could go." The British automaker demonstrated the DBX concept with an all-wheel-drive electric powertrain at the Geneva Motor Show a few months ago, and is currently in the process of revitalizing and expanding its current product range. Of course Aston isn't the only high-end niche automaker faced with the decision to either downsize or add hybrid propulsion. Ferrari is taking both approaches, using smaller turbocharged engines in its V8 models and moving towards hybrids with its V12s. Porsche offers an array of plug-in hybrids and is in the process of downsizing and turbocharging its naturally aspirated engines. Pagani switched from a big V12 in the Zonda to a smaller turbo V8 in the Huayra. Bugatti is expected to use electric turbochargers in its Veyron successor. And Lamborghini was recently reported to be considering a turbo five for the Huracan.

Inside the Aston Martin Heritage Trust, the company's secret museum

The Aston Martin Heritage Trust Museum has been in existence since 2002. It houses the official archives of the Aston Martin Lagonda Company, as well as those of the Aston Martin Owners Club, at the behest of which the Museum was founded back in 1998. It also houses a rotating collection of distinctive and historically significant Aston Martin vehicles, cherry picked from a century of the automaker's exquisite existence. Unfortunately for those besotted with the brand, as I am, the AHMT is located on the periphery of the exurbs of nowhere, in a restored 14th century barn on a dirt road, blocks off the river in the wee Midlands village of Drayton St. Leonard. An address is not published. The only indication that you might be in the right place is an almost intentionally innocuous government tourism placard, placed somewhat near the turnoff. "We used to maybe get a hundred visitors a year before they put up the sign," says AMHT Curator Donna Bannister, an American of equally mysterious provenance. "Now we get almost a hundred per month." Lucky are the souls who find the AMHT (my cabby wasn't among them; I had to walk a bit), because it houses, in its cramped Middle Aged quarters, some real treasures. Greeting me when I entered was a bare-metal-nosed 1921 A3, the oldest existing Aston Martin in the world, which was bought at auction in 2000 and restored to driving condition via the generous underwriting of Sheik Nasser of Kuwait, who is apparently a huge AM collector. "It won Kop Hill in 1923," Bannister says. "We recently took it back there, and to the Windsor Concours d'Elegance. Of course the Royals are big fans of the Aston brand." There's also a 1934 Ulster BLB 684, the only remaining one in a 2+2 configuration. This car is a driver as well. "Club members can hire it out," Bannister says. "Though because it's quite difficult to drive – it has the clutch in the center, and the gas and brake on either side – only a few do." There is a passel of more recent notables, like the 2000 V12 Vanquish cutaway, an auto show maquette meant to demonstrate the fruits of Ford's huge investment in the brand at the start of this century. There's a pre-production, gloss white 2013 Vanquish Volante, which was used for photos and promotion as well, but never registered due to some inconsistencies in the paint. There are display engines from the DB4GT, the Lagonda V8, and the twin-supercharged Vantage (swoon!).

Aston Martin tests new Lagonda super-sedan in Oman

Aston Martin has been on a long road towards reviving the Lagonda name. The last Lagonda – that famously wedgy sedan – ended production in 1990. The name came back on a crossover concept in 2009, but for better or worse, never reached production. Then about a month ago, Aston teased a new super sedan to revive the marque, and shipped it off to Oman for hot weather testing under the baking Arabian sun. And now it's released a full batch of photos giving us our best look at the exclusive new four-door yet. This first verification prototype is taking part in a four-week testing cycle in the Sultanate, running some 500 miles per day with the aim of logging 14,000 test miles in temperatures as high as 120 degree Fahrenheit. The British automaker (known in full as Aston Martin Lagonda Ltd.) purposely chose a black paintjob to further punish its prototype, including an hours-long heat soak test that will bring the surface temperature of the cabin trim up to around 175 degrees. Aston isn't telling us much about the sedan itself, but we figure it's more likely to be powered by the company's ubiquitous 6.0-liter V12 engine and based on the aging VH architecture, though for all we know at this point, it could packing the upcoming AMG-sourced turbo eight and new platform. What we can see is that the styling is a radical departure from the design language to which Aston adhered rather rigidly over the past couple of decades, potentially previewing a new styling direction for the British marque. Unfortunately you shouldn't expect to see one in your neighborhood, because production will be strictly limited and exclusive to the Middle East.