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Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.

Aston Martin AMR-C01 is an Aston you can drive in your living room

Aston Martin has made a lot of amazing cars over the decades. But none of them have been able to be driven inside a house. That sort of changes now, as Aston Martin has collaborated with driving simulator company Curv to create the AMR-C01 simulator rig. The simulator is made completely out of carbon fiber, and according to Aston Martin, the leather-clad seat is designed to reflect the Valkyrie supercar's driving position. The shape of the outer shell also resembles an Aston Martin at the front. It's available in a variety of color schemes, some having been used on Aston Martin race cars and prototypes. In addition to the seat, pedals and steering wheel, the rig features a massive curved screen, and presumably there's a computer hidden somewhere in the bodywork. The company didn't give specifications, but apparently it has "Assetto Corsa" loaded as their simulator of choice. Unsurprisingly, the Aston Martin simulator is not cheap. It costs 57,500 pounds before tax, and that comes to $73,592 at current exchange rates. We suppose for a new Aston Martin, that's not a bad price, though. It's a limited production Aston, too, with just 150 units being built. Those who order one will get it by the end of the year. Related Video:

Aston Martin and Mercedes-AMG formalize technical partnership

The development of a partnership between Mercedes-Benz and Aston Martin has been a long time coming. The news dates back to 2008, and over the five years since was supposed to lead to a rejuvenation of both the Maybach and Lagonda brands. That program ultimately fell apart, but the tie-in was forged afresh in July when the two automakers signed a letter of intent over a renewed partnership. And now that partnership has been formalized.
In a deal just announced, Mercedes-AMG will build a new V8 engine for Aston Martin that will power a new generation of luxury GTs for the British marque, presumably to replace the 4.7-liter V8 in the Vantage. The relationship appears to be similar to the one already in place between AMG and Pagani, only in this case, will involve Daimler taking as much as a five-percent stake in Aston Martin and an observer seat on Aston's board.
The technical partnership is also set to lead to the supply of electric and electronic systems, and could incorporate "additional areas of cooperation in the future." Whether that will include a fresh attempt at reviving Lagonda remains to be seen, as does the future of Aston's long-serving, Ford-based 6.0-liter V12 engine. But for now you can read the full announcement below.