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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin Vanquish S gets harder, better, faster

Now in its second generation, the Aston Martin Vanquish has finally earned a red "S" badge. That means a subtle revamp of the Vanquish's shape, speed, suspension, and interior specification to separate the new coupe from both the previous model and the new hotness, the incoming DB11. A meaner front fascia and a racy rear diffuser, both in exposed carbon fiber, reduce frontal lift. The new black quad exhaust pipes tucked into triangular cutouts just look mean. For those who want to go further, the already considerable option sheet gets new elements like carbon-fiber engine louvers and a new diamond-turned wheel design. Aston Martin also talks up an array of "striking painted graphics packs," which likely lean toward the subtle sky blue accents in the car pictured above as opposed to a purple and yellow Indy Pace Car package. The 6.0-liter V12 adds 12 horsepower for a total of 580. Larger inlet manifolds and a freer-breathing intake bestow finer throttle response for an anxious right foot. The eight-speed Touchtronic III gearbox adds refinement at the same time as it swaps cogs more quickly than before. Changes made throughout the suspension, from spring rates to damper internals, should do the trick when driving calls for more hammer than velvet. Not that you need to drive anywhere in the Vanquish S to enjoy it fully, since the cockpit is a reward unto itself. Chopped carbon fiber drenched in a satin sheen comprises the waterfall center console, in high-tech brutalist contrast to the new "Filograph" quilted seats in Bridge of Weir leather. One unsubtle aspect of the Vanquish S: the $294,950 price for the coupe, and a cool $312,950 for the Volante. Deliveries commence in December. Related Video: Featured Gallery 2017 Aston Martin Vanquish S View 16 Photos LA Auto Show Aston Martin Convertible Coupe Luxury Performance aston martin vanquish 2016 LA Auto Show aston martin vanquish s

Aston Martin to replace Rapide with DBX crossover, Lagonda sedan

Aston Martin is known best for two-door coupes and convertibles, but it has a history with other body styles. And it looks like Aston's future includes more versatile door configurations. Speaking with Car and Driver at the New York Auto Show, the company's new CEO Andy Palmer reveals a two-pronged plan to replace the four-door Rapide. One will be a new Lagonda sedan; the other a production version of the DBX crossover concept. Detailing the overall strategy for the British automaker, Palmer said, "First is replacing the entire sports car range; second is the DBX, and that appeals to a different set of audiences; and the third is the sports sedan, which will carry [the Lagonda] badge." The Lagonda, Palmer revealed, will not be the Taraf we've already seen. Although sales of that model are expanding beyond its initial Middle Eastern market, it won't be coming to North America due to US crash-testing requirements and the vehicle's short production run. The next Lagonda sedan, however, is more likely to reach these shores. The DBX meanwhile is slated to switch to four doors from the coupe-like profile of the concept, but keep similar overall dimensions and that sleek roofline – albeit modified to make it more accommodating. The crossover will also replace the concept's electric powertrain with a more conventional engine. And while we wouldn't rule out the name carrying over, we wouldn't be surprised to see the DBX adopt another handle on the road to production.