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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Kahn tackles Aston Martin with a Vengeance

Though Aston Martin has been known to produce some pretty stunning designs all on its own, it's also no stranger to the efforts of independent coachbuilders. It's had a longstanding relationship with Zagato that has given birth to some of the most stunning automotive collaborations ever to roam the open road, but now it's time for another designer to step up to the plate with the creation previewed here. It's called the Vengeance and it's the latest project from Kahn Design – a British firm perhaps better known for its (often wildly) customized Land Rovers, but with a history of enhancing Astons as well. Adopting a name that fits into traditional Aston nomenclature along nameplates like Vantage, Vanquish and Virage, the Vengeance is being built atop a DB9, but with highly modified coachwork. As you can see from the preview renderings in the slideshow above, the design calls for features a a bulging hood, slotted grille, wide rear fenders, polished steel roof and window frames, and staggered alloys – 20 inches up front, 21 in the back – inspired by roulette wheels with diamond-cut rims and body-colored centers. "The Vengeance underlines Kahn Design's expertise in design and coachbuilding," said Azfal Kahn in the statement below. "With a team of over 25 designers in house we're involved in all aspects of product design from automotive to timepieces, interiors, retail space, clothing and accessories." Only a limited quantity of individually numbered examples will be hand-made in the British Midlands, with pricing and availability yet to be announced but promising what Kahn says will "represent extremely good value for a limited edition coachbuilt car." Kahn Design launches coach built 2 door retro classic coupe named the 'Vengeance' Origins The practice of automotive coachbuilding stretches back to the early 1900s, when discerning customers would employ the services of expert craftsmen to create a custom vehicle body on a pre-manufactured chassis. Following in this tradition, renowned British designer Afzal Kahn has announced the launch of a new coachbuilt car codenamed the Vengeance. Built on a new Aston Martin DB9 chassis, the Vengeance is a wide body two door coupe, with a muscular, aggressive design evoking the silhouette of a sabretooth on the prowl. Design A supercar owner and connoisseur since his late teens, Kahn has always sought to push the boundaries of car design, developing a distinctive, aggressive design language.

Xcar tackles winter in an Aston Martin V12 Vantage S Roadster

The Aston Martin Vantage has an unusually long history, characterized by constant improvement. It was introduced ten years ago with a V8. Two years later Aston shoehorned in its ubiquitous V12, and more than five years after that, it upped the output. All the while it's offered Roadster versions of each iteration until we ended up with the fastest convertible the company had ever made. The resulting Aston Martin V12 Vantage S Roadster will reach a highway gallop by the time you've finished pronouncing its full name, but exciting as it is, the prospect of driving a soft-top convertible channeling 565 horsepower through the rear wheels in the snow is, well... let's just say that, while such a car would be near the top of our list in most situations, it wouldn't be our first choice for winter transportation. That hasn't deterred the team at Xcar from taking on a British winter in this ludicrous drop-top. What they found was a roadster that's anything but perfect, but one they're glad exists – even if there are better choices for snowy climes.