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Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.

The last gunfighter | 2017 Aston Martin V12 Vantage S First Drive

Here's a deliciously subversive thought for you: Stats are ruining enthusiast cars. We use them to rank the latest models, critique them, and deify them. Sometimes the numbers happen to align with a bunch of intangibles, and the car becomes transcendent – like the Ferrari 458 Speciale, a very special thing indeed. There are cars with great numbers and very little charisma; I've driven many of them. And then, there are the number-based narratives that mislead us. For example, the hoopla around the Mazda MX-5's horsepower, or the continuing lack of a Toyobaru with a turbo – frustrating crosstalk about purist platforms better understood on track than on paper. The 2017 Aston Martin V12 Vantage S is flawed, old, and weak – so say the insidious numbers. A mechanical watch doesn't keep time as well as a quartz one, the numbers say. A tube amplifier produces an inferior sound, the numbers say. The way to fight back is to stop this slavish devotion to the stats and go wind the thing out on good roads in imperfect conditions, which is to my mind the ultimate test of a grand tourer's competence. Southern California was rocked this winter by wild weather – much of the Angeles Crest Highway that dances along the spine of the San Gabriel Mountains was closed due to heavy snow. So much for Plan A. Some roadside rerouting led to some promising roads, so I pointed the Aston into the curves. The V12 roar is a profound part of this car's appeal. Uphill and building steam, the Vantage is a symphony's brass section playing the sounds of wolves on the hunt. Downshifts yowl and snarl like a pack crashing through the underbrush in search of prey. Under deceleration, it sounds like lupine static, unearthly and resonant; wound out it's a frenzied whir. Every stab of throttle brings an immediate response: sound and acceleration in equal measure. If you have even the barest appreciation of joy, you can't stay out of the throttle. This is soulful, warm, analog – but merely honest rather than consciously retro. There's nothing here trying to simulate an authentic experience – it is an authentic experience. It's all right there, under the long and delicate hood – twelve cylinders displacing 5.9 liters. And inside the cabin, a seven-speed manual gearshift lever that moves through a dogleg pattern. This watch requires winding; it's a tactile experience that the quickest, most sophisticated dual-clutch automated manual can't touch.

Aston Martin confirms DB11 name for sports car coming in 2016

A new Aston Martin is on the way in 2016, but for right now we only officially know its name. The British sports car maker is finally confirming that it's next model goes by the moniker DB11. That seriously suggests the upcoming vehicle to be a replacement for the DB9. While Aston Martin isn't divulging any technical details, the DB11 is meant to be the first big step in the brand's "Second Century Plan" that aims to overhaul its product lineup. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action," company CEO Andy Palmer said in a statement. A vehicle believed to the DB11 has been spotted testing several times this year, but it has largely remained a mystery thanks to heavy camouflage. Spy shots showed the interior with pieces from Mercedes-Benz, and some rumors have also suggested that it might be offered both with a V12 and Mercedes' 4.0-liter twin-turbo V8. The styling might take some of the swoopy look from James Bond's DB10 from the upcoming film Spectre, but we'll just have to wait and see. Related Video: ASTON MARTIN ANNOUNCES DB11 NAMEPLATE 15 September 2015, Gaydon, England: Aston Martin is today confirming DB11 as the name of its forthcoming sports car. The new model – to be unveiled during 2016 – will sit at the heart of the luxury British brand's range and represents the first major product of the company's bold Second Century Plan. While all technical and design details will be announced in due course, the confirmation of the name – which follows in the footsteps of other iconic Aston Martin sports cars such as the DB5 and DB9 – signals the start of an exciting period of dynamic product development by the company. Announcing the DB11, Aston Martin CEO Dr Andy Palmer said: "Today I am proud and pleased to confirm that the DB11 nameplate will sit on our next new car. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action. "The coming years will see Aston Martin transform not only its entire range of models but also its scale and global presence, and the new DB11 will be central to that success." - ENDS -