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Aston may build fewer than 100 Lagonda super saloons

Aston Martin has owned the Lagonda nameplate since the late '40s, but in the roughly 70 years since that acquisition, the use of the name has been kept largely exclusive for four-door models. The two most famous modern Lagondas are the angular, futuristic sedan built in the '70s and '80s and the infamously ugly SUV concept from the 2009 Geneva Motor Show. UK magazine Car claims that the classic name could make its return on a svelte four-door as soon as this summer, which makes sense considering our spy shooters recently caught what looked like a modernized incarnation of the 70s super saloon last month. Interestingly, while Aston Martins are rare birds as-is, Car says that the neo-Lagonda could be even more scarce – its sources suggest that the model could be limited to under 100 units. That's because Aston Martin's Q customization service is reportedly taking up construction duties for the project, and with its small team, that means production is going to be slow, limited and very expensive. Even covered in camo as spied above, there's something special about the new car. The squinting headlights and thin A-pillar echo the '80s model in a modern way and make this four-door look a lot sportier than the Bentley, Maserati and Rolls-Royce models that it will likely compete against. It's rumored to be using composite body panels to keep weight down. The powertrain is said to be an evolution of the Rapide, Aston's sole existing four-door model. The Lagonda would use Aston Martin's 5.9-liter V12 with power tuned to around 600 horsepower, backed by an eight-speed automatic replacing the Rapide's elderly six-speed unit. That would put power just short of an Mercedes-Benz S65 AMG, but the composite panels could lend it a weight advantage. The latest rumor only indicates the Lagonda's unveiling sometime later this summer, with no exact date or location. Still given the relative completeness of the test car, it doesn't look like it could be too far away. We can't wait to see it when the camo comes off.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin Vulcan meets Avro Vulcan [w/video]

The Vulcan represents the very best that Aston Martin can do: a monstrous track car boiled down to its essence. But it's not the only Vulcan ever to roar out of the UK. Aviation enthusiasts will fondly recall the Avro Vulcan, an iconic jet bomber from the 1950s. There's only one such aircraft still capable of soaring through the skies, and now it's been brought together with its earthbound namesake. The Aston Martin Vulcan we already know, though not as well as we might like to. It's a track-bound supercar along the lines of the Ferrari FXX K or McLaren P1 GTR. But instead of a hybrid powertrain mounted amidships, it's got a naturally aspirated 7.0-liter V12 up front and kicking out over 800 horsepower. Unfortunately only 24 of them will be made, so even if you venture down to your local circuit for a track day, you're still not very likely to see one up close. Even rarer, though, is the Avro Vulcan. Part of the Royal Air Force armory from 1956 to 1984, the Vulcan was a giant delta-wing bomber that measured around 100 feet long (depending on the version) with a wingspan just as wide. Of the 136 that were made, only one – Vulcan XH558 – remains in operation, courtesy not of any national military but of the Vulcan To The Sky charitable trust. But it's about to be put to pasture as the centerpiece of the Vulcan Aviation Academy & Heritage Centre at Robin Hood Airport (seriously) near Doncaster in South Yorkshire, England. Before Vulcan XH558 is retired, though, it's set to make one final flight. And in preparation for that historic event, it made a pass by Elvington Airfield for a brief – if distant – encounter with its namesake. The feat was pulled off purely for the photo op, so whether you're more into the car or the plane, you might as well check out the results in the gallery above and the brief video clip below. ASTON MARTIN VULCAN IN TRIBUTE TO ITS V BOMBER NAMESAKE 02 October 2015, Gaydon: As the last remaining airworthy Avro Vulcan prepares for its final flight later this month, the iconic 1950s British V bomber has been united with its modern namesake: the Aston Martin Vulcan. Vulcan XH558 – currently being operated by the charitable trust Vulcan To The Sky – is due to retire from 'active service' in October, going on to form the centrepiece of the educational Vulcan Aviation Academy & Heritage Centre at her home base, Robin Hood Airport near Doncaster.