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LeTV's SEE Project will introduce new EV in Shanghai

It's very unlikely that many people here in the states will have heard of Beijing-based LeTV. Aston Martin, on the other hand? That's pretty stylish company. LeTV is working on an electric-vehicle project called SEE (Super Electric Eco-system). The concept version is slated to debut at the Shanghai Motor Show next April. LeTV says that that same month, the car will "roll of the production line," as well. That sounds awfully optimistic, to us, but we'll just leave that alone for now. The racing-car-shaped vehicle, which will have "high- and low-powered" versions, is about 11'5" long and 5'4" wide. That's about a foot shorter and a few inches narrower than a Mini Cooper. The twist, such as it is, comes from the fact that LeTV says it will develop the model with the help of both Aston Marin and BAIC Motor Corp., which adds a shade of legitimacy to the project. Aston Martin is in the process of launching its battery-electric Rapide sedan, which will have 800 horsepower and a 200-mile single-charge range, so that would ostensibly be a competitor to Tesla. The Rapide EV could run as much as $250,000. As for BAIC, is has been looking to expand its role in the plug-in vehicle sector since 2009, when it debuted a division called Beijing New Energy Automotive Co. Just last month, BAIC opened an electric-vehicle research and development center in California's Silicon Valley, the company's first outside China. You can take a look at LeTV's press release below. LeTV Partners With Aston Martin to Deliver Next Generation Electric Vehicles BEIJING and BANGALORE, October 6, 2015 /PRNewswire/ -- The most significant (monetarily) deal that came out of Angela Merkel's visit to India was that of a Euro 1 billion solar power fund solidifying India's stance to develop 100GW solar capacity by 2022. These are positive moves in a time when the focus on the effects of climate change are intensifying and how economies across the globe decide to combat the effects of it. One particular way in which India could benefit hugely from alternative fuels is from the perspective of vehicles. The nation recently joined the Electric Vehicles Initiative, a forum for global cooperation on the development and deployment of Electric Vehicles (EVs). With an interest in the Indian market, LeTV, a multinational company based in Beijing, announced its electric car plan on December 9th, 2014, when its founder, Mr.

2014 Aston Martin Vanquish Volante

Recently, a fellow editor at AOL asked me to choose "the most beautiful car on the road" for a story he was preparing. I was allowed to choose any vehicle, at any price, as long as it was a model currently in production and offered for sale. The well-oiled gears in my head only needed to turn about half a revolution before I had an answer: The 2014 Aston Martin Vanquish Volante. My decision was simple and my logic sound, because the two-seat Volante is jaw-droppingly gorgeous – whether in pictures or in person. Its long, slender chassis is covered in an artfully sculpted carbon-fiber skin that reeks of sexiness, power and exclusivity. In my mind, there's nothing on the road today with such exquisite lines. But a seductive appearance is meaningless if there's no substance beneath the skin. To allay my concerns, Aston Martin invited me to Palm Springs to spend a couple of days with the car. The region's desert topography promised nice weather and spectacular drive opportunities – that is, if I could stop staring and climb behind its wheel. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds. Aston Martin launched its all-new 2014 Vanquish Volante at the last August's Pebble Beach Concours d'Elegance in Monterey as the successor to its DBS Volante. This two-seater is physically and mechanically identical to the Vanquish coupe, but the fixed carbon-fiber roof of the coupe has been replaced with a power-operated retractable soft top for open-air motoring. Before you question employing a soft folding roof on a $300,000 vehicle, let me remind you that such designs actually offer major advantages over today's folding hardtops. They are invariably lighter, far less complex, and their much more compact nature makes them easier to package without compromising a car's aesthetics. When engineered and executed properly, as is the case with the Volante, few will miss solid panels. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds at the push of a switch, and it will rise or retreat at speeds up to 30 mph. Unlike its previous open-air executions, this is the first time that Aston Martin has built a convertible with a full-height windscreen, which means the front glass runs all the way up to the fabric roof for a much cleaner transition. The Volante, like all of its Aston Martin siblings, shares the automaker's Generation 4 VH platform, which is company-speak for an all-aluminum monocoque chassis.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx