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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin DB10 spied in action on James Bond Spectre set

Spectre, the next film in the James Bond franchise, is due for release on November 6 of this year. That means there's filming happening right now all over Europe as scenes are stitched together, and one of them involves the Aston Martin DB10 shuffling through maneuvers at Blenheim Palace in Oxfordshire, England. Our guess is that Bond has become an unwelcome guest at a fancy event – there's a Porsche 959 and a Bugatti EB110 in the courtyard – which is why he is forced to make one of his quick-reversing escapes under fire. While that was being captured last week, the Spectre production crew put together another behind-the-scenes clip from filming in Austria, which gives us a look at the Range Rover Sport SVR and Land Rover Defender "Bigfoot" crushing it up some snowy mountain passes. That clip is below. Yes, we're excited. News Source: L Verse Studios via YouTube, Motor Trend TV/Movies Aston Martin Land Rover Coupe SUV Luxury Off-Road Vehicles Performance Videos spectre aston martin db10

Aston Martin recalling 6,076 for locking doors

The Basics: Aston Martin is recalling 6,076 cars because of an issue with the vehicles' door locks. The vehicles include: the 2010-2015 Aston Martin DB9, 2010-2012 DBS, 2010-2016 Rapide, 2010-2016 V8 Vantage, 2012 Virage, 2014-2016 Vanquish, 2011-2016 V12 Vantage, and 2012-2013 V12 Zagato. The Problem: The affected cars, according to the National Highway Traffic Safety Administration (NHTSA), come with interior door unlocking components that may not function properly when the car is locked from the outside. This may result in an occupant being trapped inside the vehicle. Injuries/Deaths: None reported. The Fix: Aston Martin dealers will disable the vehicles' double locking feature by reprogramming the mechanism's software at no charge. If you own one: Aston Martin will notify owners with the recall expected to begin in August. Related Video: Description of the Noncompliance: The subject vehicles contain a full locking system software, which according to an interpretation letter issued by NHTSA, does not meet certain door lock requirements of the Federal Motor Vehicle Safety Standard (FMVSS) No. 206, Door locks and door retention components (49 C.F.R §571.206). In the subject vehicles, each door is equipped with a locking mechanism with an operating means from the interior of the vehicle. However, when the full locking system is mobilised (by double locking the vehicle), this disengages the interior operating means for unlocking the door locking mechanism. As such, the full locking system is an effective anti-theft measure. FMVSS 1 : 206 - Door locks and door retention components FMVSS 2 : NR Description of the Safety Risk: In an affected vehicle, where the full locking system has been activated from the exterior, there is a risk that occupants are unable to unlock the doors from the inside of the vehicle. In relation to our 4-door sports cars (Rapide and Rapide S), this risk is the same as if a person were in a vehicle in which the child locks were engaged. However, all our vehicles have an acoustic warning device (i.e. horn), which can still be activated from the interior of the vehicle when the ignition is switched off and the full locking system is activated. Furthermore, some vehicles are fitted with an alarm system with interior detection, which is able to detect an occupant's movement and will activate the vehicle's alarm if the full locking mechanism is activated and occupants are detected inside the vehicle.