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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Aston Martin hits the open water with Quintessence Yachts

We know, we know: life is tough. You drive your Aston Martin Vanquish Volante from your mansion to the yacht club, and then what? Just get on board any old yacht? Of course not. You're going to need an Aston Martin speedboat, and fortunately that's just what we have here. Born of a partnership among the British automaker, Dutch boatbuilder Quintessence Yachts, and the naval architects at Mulder Design, is the upcoming AM37. The speedboat, as you might have guessed, measures 37 feet long – which is a little more than two Rapides parked end to end (or nearly four Cygnets). Though there's only three images, we can already see the vessel's design takes cues from Aston's luxury GTs, particularly in the driving console. It looks a lot sleeker, at any rate, than the Voyage design we saw a few years ago, and at least as cool as the 20-foot speedboat Ian Callum designed to go with the Jaguar XF Sportbrake. Full technical details have yet to be released as well, but Quintessence says the vessel will feature a "hi-tech composite structure allied to luxury sports car-like handling, performance and comfort." It'll also incorporate voice control and touchscreen display for the navigation and multimedia system. The yacht will be offered in two versions: the AM37 with a top speed of around 50 knots (the maritime equivalent of 57 miles per hour) and the AM37 S that'll top out at 60 knots (nearly 70 mph). That's mighty fast on the open water, with no stop signs or traffic gridlock to slow you down. Just the waves on the open water. We don't know what will motivate the vessel to such speeds, but we're hoping for a marine version of Aston's signature 6.0-liter V12. Maybe even two of 'em. It wouldn't be unheard of, after all: Lamborghini has made boat engines, and a Ferrari-powered hydroplane set a longstanding record in the 1950s. Far more than the usual branded wristwatch or luggage, we're looking forward to seeing this one (quite literally) launch. Driven to succeed: Quintessence Yachts and Aston Martin • Exciting sports car firm association creates a series of unique powerboats • Stunning style, advanced technologies and exquisite craftsmanship • Highest standards of yacht design and construction 29 April 2015, Gaydon: Quintessence Yachts is today unveiling the first details of an exciting association with famous luxury British sports car maker Aston Martin which will result in the creation of a unique series of stunning new powerboats.

Here's what else you could buy for the average new-car price of $40,573

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The average price of a new car in America hit a new record in December 2020: $40,573. Not that we're surprised — the average has been over $35,000 for the past few years — but seeing that baseline figure crest 40 large is still a sticker-shock to the system. So, as we do every once in a while, we put our collective heads together and came up with a list of alternatives that you could choose to buy for that sum, new or old, classic or practical. Now, let's be crystal clear about one thing here. We're not actually recommending you make this type of decision. That said, we wouldn't blame you if you did. Managing Editor Greg Rasa: $40,000 will buy a fully loaded Camry or moderately equipped crossover. Or, for $39,997, to be exact, one could go motoring in a fine British automobile. This 2006 Aston Martin DB9 Volante in Alabama has 21,452 miles on it, and depreciation has worked its cruel magic: It is listed for less than one-quarter of its $168,000 starting MSRP when it was new. A check of other used DB9s nationwide indicates this is a fair price. This Aston's CarFax reveals two owners. (One, really, as the second was a dealership. Looks like it got traded in for a Porsche.) If you're understandably concerned about reliability, its service history indicates no surprises to date. Remember, it has a 450-horsepower 5.9-liter V12. And spring is coming. Of course a used Aston Martin is riskier than a new Camry. But as Louis Prima sang, "Enjoy yourself, it's later than you think." What price beauty? Less than $40 grand. Associate Editor Byron Hurd: This price point opens up a ton of options in the "nearly new" luxury space, including a few good enthusiast picks, but my nod here goes to the Cadillac ATS-V. The discontinued, M3/M4-rivaling, 465-horsepower sport sedan and coupe can be had all day long in this price range with low miles. In fact, the real challenge is finding one in the spec you want, since it's one of those old-fashioned cars that actually presented the buyer with choices. Here's a clean, six-speed sedan in an actual color for less than our target price, for example. Coupes are more plentiful than sedans, especially in interesting colors, but there are plenty of them out there.