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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Aston Martin launches Evolution Academy driver training program

No longer content with simply recruiting new talent when they're ready, young driver training programs are becoming increasingly vital to a racing team's success and continuity. But while most of those programs are run by Formula One teams like Red Bull and Ferrari, this time it's Aston Martin that's set up a network of its own. The British automaker, as any endurance racing fan will tell you, has a robust motorsports program, including works entries in the FIA World Endurance Championship, at the 24 Hours of Le Mans and the Nurburgring 24 Hours, to say nothing of the privateer teams it supports in other series around the world. And to feed it with new talent, it has launched the Evolution Academy. Designed for up-and-coming drivers between the ages of 17 and 25, the Aston Martin Evolution Academy will be limited to ten participants each season. Each trainee will be assigned a veteran professional racing driver from the Aston Martin Racing roster, get seat-time in Aston's simulator, and will be coached in everything from fitness and nutrition to marketing and sponsor recruitment. At the end of the program, the top of the class will be offered a contract to race full-time with the company, which would be a pretty plum assignment for any sports racing driver. The announcement was made at the Autosport International show in Birmingham, where Aston is showcasing its various Vantage-based racers. ASTON MARTIN RACING LAUNCHES LANDMARK EVOLUTION ACADEMY 7 January 2015, Gaydon: Aston Martin Racing is launching a young driver programme, the Evolution Academy, which offers a coveted 2016 Aston Martin Racing works driver contract to the most successful participant of the season. The academy, being launched at the Autosport International Show, is open to applications from drivers aged 17-25 competing in an Aston Martin racing car this season. It has been devised by the Banbury-based team to help support and develop young talent, as well as creating a breeding ground for Aston Martin Racing works drivers of the future. Successful applicants, limited to a maximum of ten, will be assigned a professional mentor from Aston Martin Racing's team of top GT drivers. In addition, they will be given fitness and nutrition assessments and advice; PR, marketing and sponsorship support; training sessions in an Aston Martin Base Performance Simulator; and Evolution Academy-branded apparel including a race suit and team kit.

Aston Martin DB4 GT Zagato expected to fetch over $16M

Classic car collectors will want to head to New York on December 10. That's where RM Sotheby's will be holding its Driven by Disruption sale, with some of the most desirable pieces of automotive history on the docket. And arguably the most tempting of them is the 1962 Aston Martin DB4 GT Zagato pictured here. The start of a long and distinguished partnership between Aston Martin and Zagato, the DB4 GT is considered by many (ourselves included) to be one of the most beautiful automobiles ever made. You can judge for yourself after looking over the images in the gallery above. Only 19 were originally made, of which this, the 14th example, was the only one delivered new to Australia. After undergoing a complete restoration in 2002, chassis number DB4GT/0186/R won first-in-class awards at both Pebble Beach and Villa d'Este. RM hasn't published pre-sale estimates for how much it expects to get for this one, but in correspondence with Autoblog, a spokesperson for the auction house revealed that "it is expected to fetch in excess of $16 million USD when it crosses the podium in December." That would eclipse by order of magnitude the prices fetched at auction for previous examples in recent years, which (according to the records at Sports Car Market) have traded hands for around $2.5 million. Of course, the Aston isn't the only classic automobile consigned for the event. With two months still to go before the auction takes place, RM has confirmed a 1955 Siata 208S Spider that's expected to fetch upwards of $1.5 million, a '53 Ferrari 250 Europa (~$4 million), and a '38 Bugatti Type 57C Atalante (>$2 million). Fans of more modern and rare equipment, however, may be more enticed by the Lamborghini Concept S previously announced for the auction, expected to go for as much as $3 million.