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Aston Martin opens new factory to build key first SUV

ST ATHAN, Wales — Aston Martin opened a new factory in Wales on Friday to build the British automaker's first sport utility vehicle, key to its hopes of a turnaround after a poor performance this year sent shares tumbling. Aston launched its DBX model last month, hoping that more female buyers will help boost sales after a year in which it has so far posted a pre-tax loss due to weaker-than-expected demand for its sports cars, particularly in Europe. "The opening ... is a hugely important milestone in the companyÂ’s growth plan and integral to our ambitions as a global luxury brand with a presence in all major sectors of the market," said Chief Executive Andy Palmer. The St Athan site near Cardiff in south Wales is the 106-year-old firm's second car plant after its existing site in Gaydon, central England. Aston has seen its share price fall by around 75% since a stock market flotation in October 2018 as the global automotive industry faces the challenge of falling demand in several important markets and the need to spend more electrification. On Thursday, Autocar magazine reported that Canadian billionaire Lawrence Stroll, owner of Formula One team Racing Point, is preparing a bid for a major stake in Aston Martin, prompting its shares to rally. Aston declined to comment on the report.   Featured Gallery 2021 Aston Martin DBX: L.A. 2019 View 40 Photos Plants/Manufacturing Aston Martin SUV

Fisker sues Aston Martin for $100M over The Force 1

We were expecting Henrik Fisker to bring The Force 1, his next vehicle design, to next week's Detroit Auto Show, but that might not happen. In December an attorney for Aston Martin sent Fisker a letter asking the Danish designer to either not show his car in Detroit or to change the design. Fisker responded to that letter by filing $100-million civil extortion lawsuit against Aston Martin in a California Federal court, naming company CEO Andy Palmer, chief spokesman Simon Sproule, and chief creative officer Marek Reichman as defendants. Based on the overhead-view sketch, the English carmaker believes that The Force 1 is "strikingly similar to several of Aston Martin's cars, including the DB10" from the movie Spectre. At the same time the carmaker's letter to Fisker admitted that it doesn't know what the final design will look like, but it appears that the carmaker's intent to "protect its valuable rights if necessary" could not make way for patience. Or perhaps Aston Martin is trying to prevent another Thunderbolt episode before it starts. That incident last year involved the carmaker suing Fisker over his reimagined Vanquish, with the two settling the matter out of court. Fisker says The Force 1 has isn't based on an Aston Martin, and as part of the lawsuit submitted a design breakdown of both the DB10 and The Force 1. Fisker's latest is apparently in partnership with VL Automotive, the company that's been threatening to release a V8-powered Karma sedan for years now, and the Detroit show organizers say they've been working with VL, not Fisker. The lawsuit seeks the $100 million for punitive and compensatory damages and court costs, alleging that Aston Martin's actions "would subject [Fisker] to public humiliation, embarrassment in the industry, and significant financial losses." The public allegations go even further, Fisker's lawyer Jonathan Michaels saying that the English brand, "In an effort to protect itself from further market erosion... conspired and devised a scheme to stomp out Henrik Fisker's competitive presence in the luxury sports car industry." News Source: Wall Street Journal Design/Style Government/Legal Detroit Auto Show Aston Martin Fisker Coupe Luxury Performance lawsuit Henrik Fisker spectre aston martin db10

F1 to offer track rides with Alonso, Verstappen, Hakkinen

It's not often that a Formula 1 fan gets to experience what an F1 track feels like from the point of view of a racing driver. An in-car camera just goes so far, and tracks are not always open for the public, or even for track days. Now, a special Hot Laps program announced by Formula 1 and Pirelli means some lucky participants are able to take part in ridealongs on the same F1 tracks where all the racing action happens. The first two manufacturers that have announced their participation are Aston Martin and McLaren, and as a result the Vantage and 720S will be used in the program. More car manufacturers have reportedly signed up, and they will be named in the near future. The first Hot Laps will be driven at the 2018 Bahrain GP. The best is still to come. The professional racing drivers that have enlisted for the Hot Laps program are Daniel Ricciardo and Max Verstappen for Aston Martin, and the McLarens will be driven by Mika Hakkinen, Lando Norris, Fernando Alonso and Stoffel Vandoorne. Imagine being taken for a ride by such wheelmen! Just doing a grocery run with Alonso behind the wheel would probably be exciting enough, let alone getting a track experience. Of course, the one thing that hasn't yet been mentioned is the price. We can't imagine a lap can be very modestly priced in this case, but it will sure be a once-in-a-lifetime thing. Unless you can afford two laps, that is. Related Video: Motorsports Aston Martin McLaren Luxury Performance Pirelli Max Verstappen lando norris