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Aston Martin CEO dreams of an electric future for James Bond

With an endless stream of leggy models, futuristic weapons, and a dashing wardrobe, James Bond can rightfully be associated with indulgence. But his car of choice may soon take on a more ecologic bent by way of electric motor and some batteries. So says Andy Palmer, who is predicting an electric vehicle in Bond's future. EVS are 'almost as inevitable as death and tax.' - Andy Palmer Palmer, of course, is CEO of Aston Martin. As he said in a recent interview with CNBC, mass adoption of electrified vehicles is "almost as inevitable as death and tax," and that will extend to Bond – James Bond – as well. Take a look at CNBC's one-minute video clip with Palmer here. The fictional character has been linked to Aston Martin since the third James Bond film, 1964's Goldfinger. In it, the spy, then played by Sean Connery, drove an Aston Martin DB5. Most recently, Aston Martin built James Bond's DB10 especially for the 2015 film Spectre. The lure for the spy would be less the environmental statement and more the fact that electric cars have a ton of torque and can take off like a shot, says Palmer. He should know, having joined Nissan in 1991 and playing a key role in the development of the Nissan Leaf. He also pushed Nissan to add an electric powertrain to the Infiniti LE with the goal to do so by 2014, but by that year he'd left Nissan for Aston Martin. As for the UK automaker, it said last year that it was working with investment firm ChinaEquity on fitting the Aston Martin Rapide with an electric powertrain by 2017, and the car may have as much as 1,000 horsepower, too, which should be plenty for Bond. The company may also be working on an all-electric DBX SUV.

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin DB11 fully exposed before Geneva debut

You're forgiven if you don't remember much about Daniel Craig's last adventure as James Bond 007 in Spectre. The movie was largely forgettable, but the Aston Martin DB10 built for the film was nice to look at, until it took a swim in the Tiber. Since the DB10 was never intended for production, the DB11 is on its way as a DB9 replacement. We've been seeing camouflaged DB11 prototypes running around Europe for a while now. And now, thanks to a photographer taking a picture when he or she wasn't supposed to, and posting that image to Twitter, we can show you what the front of the upcoming DB11 looks like well ahead of its probable Geneva Motor Show debut. Twitter user @Rudybenjamin13 posted the photo you see below earlier today, although with the caveat that the account was just sharing the photo and didn't take it. Whether that's the case is neither here nor there. On me dit que je risque d'etre emmerde donc tant qu'a faire ... #astonmartin #DB11 . Je relaie .... pic.twitter.com/Xle3BkjJF9 — RudyB001 (@Rudybenjamin13) February 17, 2016 It's a much more traditional front fascia than the DB10's concept-car aesthetic. Bigger, road-legal headlights and a more traditional Aston grille bookend an incredibly sculpted hood. Where the DB10 was shark-nosed and aggressive, the DB11 looks traditional and profoundly powerful. It will fit right into the lineup, which can't quite be said for the DB10, whatever you think of it. From this angle, it's both expected and satisfying. We can't wait to see it in the flesh, hopefully in Geneva. Related Video: Spy Photos Aston Martin aston martin db9 aston martin db11 spectre aston martin db10