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All-new Aston Martin Vantage turns up the volume

The Aston Martin Vantage is the storied British marque's volume car. And with the unveiling today of an all-new model, that volume just got turned up. "The new car starts where V12 Vantage, not V8, left off," says Miles Nurnberger, Aston's head of exterior design, as he walks us around the production car in an intimate advance viewing at the brand's rural UK headquarters. He is referring to the top-of-the-line, end-of-the-run, 12-cylinder, stick-shifted, spoiler-bedecked analog anachronism that was a limited-edition sendoff for the outgoing car, which had been on sale for more than a dozen model years. (To say that the previous Vantage was long in the tooth is a reckless overestimation of the lifespan of teeth.) From a purely visual perspective, we cannot argue with him. The new Vantage is immediately recognizable as an Aston Martin — with the signature hill-climb grille, sensuously crisp hood, mesomorphic flanks, squinting greenhouse and tucked tail. But the car can almost be heard, seething, with one's eyes. First off, the hue the brand has selected as a launch color, Lime Essence, looks like ionized absinthe. Additionally, the car is rimmed along its ground-hugging nether regions, from chin to rear, in a be-pronged sinew of starkly contrasting polished carbon-fiber aero effects. It sneers menacingly through narrowly horizontal, selachian eyes. It flashes a triangular carbon burgonet on each cheek, armor potent enough to ward off a Napoleonic cuirassier. And its rear is a war of stark bladelike protrusions, like the final battle sequence in a chop-socky movie. "If the DB11 is a gentleman," Nurnberger explains, "the Vantage is a hunter." Its nose is to the ground, scanning the distance for something to trounce." "It's the color of a predator in nature," explains Aston's straight-talking CEO, Andy Palmer. "Look at a wasp. Its colors warn, stay away." Not drawing the ire of other motorists is, in our opinion, one of the chief advantages of driving an Aston, especially versus some of its flashier (Italian) competitors. Apparently, Aston is aware of this and also offers the new Vantage in a more subdued palette and trim. We'd spec ours in a more traditional color, like grayish Hardly Green, with satin titanium trim and body-color zygomatic implants.

Aston Martin mulls Formula E, but one thing must change

It may be the off-season, but Formula E is on fire. It seems that everybody is scrambling for a spot on the grid. Jaguar relaunched its racing program in the electric series, and is doubling down with a support series. Audi took a more prominent position for next season. BMW's in. Mercedes-Benz will be joining, too. Porsche has ditched WEC for Formula E. FCA is interested. So it shouldn't be too surprising, then, that Aston Martin is now considering a Formula E entry, as Automotive News Europe reports. Aston Martin CEO Andy Palmer told the outlet that the series could support the company's development of electric vehicles, such as the upcoming RapidE, pictured above. "We don't have an electric car yet, but we will have in 2019," he said. "You can imagine the two coming together. I love Formula E." Palmer said, though, that Aston Martin wouldn't want to join the series until it does away with car swaps mid-race. "For me, the use of the two cars reinforces the range anxiety," Palmer told Automotive News Europe. "That will change, and then it starts to get interesting." In the past, other automakers have expressed similar concerns about car swaps. The upcoming season will be the last to use the practice, and Formula E will move toward using a single car per driver for each race beginning in the 2018-19 season. Aston Martin scaled back plans for the RapidE electric car after its partner LeEco pulled out of the project. Instead, Aston Martin will rely on the engineering expertise of Williams, and limit the RapidE to 155 units, priced at around $255,000. Related Video: Featured Gallery Aston Martin RapidE concept View 12 Photos News Source: Automotive News EuropeImage Credit: Aston Martin Green Motorsports Aston Martin Electric Racing Vehicles Formula E aston martin rapide fia formula e championship

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.