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Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Aston Martin deal with Red Bull means F1 tech for Vanquish

Aston Martin and Red Bull Racing made no secret that their AM-RB 001 hypercar (rendering above) would use Formula One tech, but the cutting-edge motorsports knowledge will also trickle down to more accessible Aston Martin vehicles. "Some of the technologies we are developing with Red Bull Technologies and Adrian [Newey] will undoubtedly flow through to the next Vanquish," Aston Martin CEO Andy Palmer told Drive. He thinks the model's price is high enough to allow the use of F1 tech. "I am particularly interested in structural carbon fiber and KERS type technology that you could easily see working in that car," said Palmer. The AM-RB 001 is due for 2018, and the new Vanquish would come afterward. Aston Martin and Red Bull hope their hypercar project sets benchmarks in the class. "The McLaren F1 is the perfect analogy of what we're trying to do - bring Formula One to the road in a genuine and authentic manner," Palmer told Drive. He claims that simulations already show the AM-RB 001 could lap Silverstone quicker than an F1 car. For context, the slowest qualifying time in the British Grand Prix last year was a 1:39.377 lap around the nearly 3.7 mile track. With projects like the hypercar, the next Vanquish, and the latest DB11, Aston Martin has a busy launch calendar over the next few years. A next-gen Vantage is in the company's plans, and there's the DBX crossover, too. The British sports car maker also wants to do two limited-edition models a year, like the Vantage GT12 and Vulcan in 2015. The vehicles for 2016 and 2017 are still mysteries, but 2018 would bring the electric Rapide and the AM-RB 001, according to Palmer. When combined with Mercedes powertrains and technology in future models, the company hopes to appeal to more customers. Related Video: