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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin confirms DB11 name for sports car coming in 2016

A new Aston Martin is on the way in 2016, but for right now we only officially know its name. The British sports car maker is finally confirming that it's next model goes by the moniker DB11. That seriously suggests the upcoming vehicle to be a replacement for the DB9. While Aston Martin isn't divulging any technical details, the DB11 is meant to be the first big step in the brand's "Second Century Plan" that aims to overhaul its product lineup. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action," company CEO Andy Palmer said in a statement. A vehicle believed to the DB11 has been spotted testing several times this year, but it has largely remained a mystery thanks to heavy camouflage. Spy shots showed the interior with pieces from Mercedes-Benz, and some rumors have also suggested that it might be offered both with a V12 and Mercedes' 4.0-liter twin-turbo V8. The styling might take some of the swoopy look from James Bond's DB10 from the upcoming film Spectre, but we'll just have to wait and see. Related Video: ASTON MARTIN ANNOUNCES DB11 NAMEPLATE 15 September 2015, Gaydon, England: Aston Martin is today confirming DB11 as the name of its forthcoming sports car. The new model – to be unveiled during 2016 – will sit at the heart of the luxury British brand's range and represents the first major product of the company's bold Second Century Plan. While all technical and design details will be announced in due course, the confirmation of the name – which follows in the footsteps of other iconic Aston Martin sports cars such as the DB5 and DB9 – signals the start of an exciting period of dynamic product development by the company. Announcing the DB11, Aston Martin CEO Dr Andy Palmer said: "Today I am proud and pleased to confirm that the DB11 nameplate will sit on our next new car. "Not only is it a sign of our intention to continue the long line of iconic sports cars that bear the 'DB' moniker – the very bloodline of our brand – but it also shows the world our ambitious plan in action. "The coming years will see Aston Martin transform not only its entire range of models but also its scale and global presence, and the new DB11 will be central to that success." - ENDS -

Andy Palmer leaves Renault-Nissan to serve as CEO of Aston Martin

Aston Martin has been without a helmsman since Ulrich Bez stepped down from the chief executive office at the end of last year, stepping back to serve as non-executive chairman in a semi-retired ambassadorial capacity. The British automaker, now on the cusp of a new era, has been running without a CEO since, but has now named Bez's replacement in Andy Palmer.
If you don't recognize the name, you should: Palmer has worked under the Renault-Nissan Alliance for decades now, rising through the ranks to become one of the top executives under Carlos Ghosn. Most recently he was serving as executive vice president of the entire group and chairman of the Infiniti brand, but like Carlos Tavares, who recently left Renault to run Peugeot, Palmer is now embarking on a new mission as CEO of Aston Martin.
Once the transition period is complete at the start of October, Palmer's role as Chief Planning Officer at Renault-Nissan will be assumed by Philippe Klein, who steps up from his current role as executive vice president of product planning for Renault. Read the statements from both companies below.