2002 Aston Martin Db7 Db7 , Vantage on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

2020 Aston Martin DBS GT Zagato launches with 760 horsepower

The 2020 Aston Martin DBS GT Zagato has finally been revealed in real life, following renderings shown this summer. And with the reveal come additional details, such as the fact that it bears the most powerful version of Aston's twin-turbo 5.2-liter V12 at 760 horsepower. That's an increase of 45 horsepower over the DBS Superleggera. That engine is wrapped in some stunning Zagato-designed bodywork. The fluttering multi-piece grille and rear-windowless roof are the big attention getters, but the fine details impress, too. The front and rear Aston badges are made of 18-carat gold. The interior is unique to the Zagato, featuring a new dashboard and center console. The geometric parts shown in the console are 3D-printed and can be produced in carbon fiber, aluminum, or in the case of the Centenary Specification car above, stainless steel with a real gold coating. The seats also are finished in leather and dotted with Zagato Zs. If those special parts aren't special enough, Q by Aston Martin is willing to work with you to make further modifications. Only 19 DBS GT Zagatos will be built, and all of them have to be purchased as a pair with a DB4 Zagato continuation car. Each pair starts at $7.9 million. Everyone that orders up a pair will have the cars delivered by the end of the year.

British firm helps Aston Martin, Zagato re-create commemorative Vantage

In early 2012, Aston Martin honored its decades-old partnership with Italian coachbuilder Zagato by introducing the aptly-named limited-edition V12 Zagato at the Geneva Motor Show. Fast forward to 2020, and a British firm with Swiss roots named R-Reforged has obtained permission to build 38 additional cars it will sell as pairs. These are continuation cars like the ones made by Alvis, Bentley, and Shelby, among others, but the gap they bridge is much smaller than we're used to. R-Reforged starts with a V12 Vantage platform and keeps the naturally aspirated, 5.9-liter V12 engine. It's tuned to deliver 600 horsepower, a 90-horse increase over the original's rating. Enthusiasts can choose between an automatic transmission and a seven-speed manual. Rear-wheel drive is the only configuration available regardless of pedal count in the driver's footwell. R-Reforged is bringing back the coupe and convertible variants of the Zagato-bodied Aston, and both make extensive use of carbon fiber to keep weight in check. They also gain center-locking 19-inch alloy wheels and a deployable rear wing for added stability. It replaces the much bigger wing fitted to the 101 examples of the car manufactured in the early 2010s. The sky is the limit when it comes to customization; R-Reforged can turn any color sample into a paint color. Customers will have the opportunity to watch their car being built, too. R-Reforged will only sell the 19 coupes and 19 convertibles in pairs, so plan on freeing up two spaces in your garage before reserving a pair of build slots. Act fast, too, because a majority of the production is spoken for, according to the company. Pricing has been set at $2.2 million for the pair. To add context, Aston Martin originally charged GBP330,000 for the V12 Zagato, a figure that converts to approximately $400,000.