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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Mercedes increases stake in Aston Martin

As part of an increasingly close partnership, Mercedes-Benz parent company Daimler is reportedly preparing to increase its stake in Aston Martin by another one percent, bringing the German automaker's shares in the British company up to five percent.
The rapprochement between the two has been in the works for years now, and is finally beginning to take form. Mercedes-AMG is in the midst of developing a new engine with and for Aston Martin in an apparently similar arrangement to that which it has with Pagani. But that's not the extent of it.
Daimler will also furnish Aston Martin with electrical systems and other components, said to lead up to the eventual sharing of platforms: one to underpin future GTs and another to serve as the basis for a long-mooted Aston Martin crossover, now said to be back on the table and slated to launch in 2017. The prospect of using the partnership to reinvigorate both the Lagonda and Maybach luxury brands, however, has since been taken off the table, with both parties continuing those projects independently.

Aston Cambridge celebrates British Spitfire with bespoke V12 Vantage S

Update: These special-edition Aston Martins are a creation of Aston Martin Cambridge, a dealer. They are being built in cooperation with Aston's Q bespoke division. The Supermarine Spitfire is well-known in the UK for its role in World War II. To commemorate the plane's first flight, which took place 80 years ago, Top Gear reports that Aston Martin Cambridge has created a limited-edition model of the V12 Vantage S. The automaker will only build eight units of the Spitfire 80, and it's safe to assume that none will make it to the US. As a special-edition model, the V12 Vantage S is finished in "Duxford Green" – aptly named after the Royal Air Force base where the first Spitfire squadron was stationed – with a yellow pinstripe along the side of the vehicle. The special edition isn't just a fancy paint job, as Duxford's Aircraft Restoration Company hand-built several components for the vehicle. The most prominent include the tailpipe finishers that have a rainbow bloom effect to match the original Spitfire's exhaust. Aston Martin's Q division added special touches to the interior with bespoke embroidered logos on the headrests, and the RAF's iconic roundel is integrated directly into the central dash. According to a Facebook post by Aston Martin Cambridge, the seats and inside of the glovebox feature Kestral Tan leather with black stitching, while the rest of the interior has black Alcantara with Kestral Tan stitching. Because of the car's exclusivity and unique touches, Aston Cambridge priced the Spitfire 80 at roughly $240,210, which is almost $50,000 more than a standard V12 Vantage S. An unspecified percentage of the vehicle's price will be donated to the RAF Benevolent Fund. All eight owners will receive their vehicles at IWM Duxford – a historic airfield and museum – on October 18th and go for a flight in a Spitfire. Related Video: