1997 Aston Martin Db7 Volante Convertible At No Reserve Red on 2040-cars

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Cash influx could help Aston Martin double sales

Aston Martin is on the verge of a major product overhaul – complete with new architecture and powertrains. And good thing, considering that the Vantage and DB9 are each about a decade old. But to make it all happen, the British automaker is going to need a massive capital influx. Fortunately, that's just what it got when Investindustrial came on board. The Italian private equity fund, which previously owned a large chunk of Ducati and is now building a Ferrari theme park in Spain, bought a 37.5 percent stake in Aston Martin back in 2012. The acquisition reportedly cost Investindustrial the better part of a quarter billion dollars, but that's not the end of the firm's investment in Aston. According to Bloomberg, Investindustrial is now pouring even more into the Gaydon-based marque to help fund its product blitz. The output of that investment is expected to be announced at the upcoming Geneva Motor Show. That's where Aston's new chief executive Andy Palmer (whom Investindustrial reportedly helped poach from Nissan) is tipped to announce the company's new product plan that is earmarked to help double the company's sales from around 4,000 units last year to as many as 8,000 once those new products reach the market. The plan will assuredly include replacements for Aston's trademark luxury GTs, but could also encompass a new crossover utility vehicle to give it a greater foothold in growing markets like China while taking on similar new products from key rivals like Bentley and Maserati. While those two competitors are owned by larger auto groups – Volkswagen and Fiat Chrysler, respectively – Aston is independent. It's brokered a deal with Mercedes (thanks once again in no small part to Investindustrial) to help with components it can't effectively develop in-house, but the cash injection will be critical to the brand's revival plans.

Tesla, European automaker may share Supercharger network [w/video]

Tesla Model S owners have had the now-500-plus Supercharger locations all to themselves since the free, high-speed charging network first opened up three years ago. The day may be coming when they'll have to start sharing, however. According to CEO Elon Musk, the company is "in talks with some manufacturers" about opening up its infrastructure to other autos. The mission statement of Tesla Motors is to "accelerate the advent of sustainable transport," and it can be argued that the success of its Model S is doing this, at least to some extent, by inspiring other automakers to build long-range electric vehicles themselves. Witness the Porsche Mission E concept and Audi E-Tron Quattro Concept as two recently unveiled examples. Sharing the Supercharger system is another way to speed things up. When EV owners of other marques want to take a trip, they may find themselves facing a hodge-podge of charging networks, each with slightly different standards, availability, and fees. Supercharging for free at well-mapped and easily accessible locations can only make things easier, and Musk has long said he would like other companies to make use of the network. With some manufacturers declaring allegiance to the CHAdeMO and others, the SAE Combo system, it seemed like Tesla might not get any takers, but finally it may be getting traction. Musk mentioned the development on at least two different occasions recently at speaking engagements in Berlin: once in a morning discussion, and later during a larger meeting with the German Minister of Economy & Energy, Sigmar Gabriel. While in the first instance, Musk used the plural "manufacturers," indicating there may be discussions with more than one firm, the second mention might be more relevant to the near term. In that case, while answering a question about sharing the Superchargers, he stated that "the CEO of one European car company, not a German car company, has approached us recently about doing exactly that, and we're super supportive of anyone who wants to do that." The question now becomes, "who will be the first to use the Tesla high-speed network?" With the specific mention of a European company, and the exclusion of German ones, our best guess is Aston Martin. Its CEO Andy Palmer is quite bullish on electric vehicles and the iconic British brand already has a test mule for an 800-hp electric Rapide on the road, not to mention its fabulous DBX under development.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.