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Aston Martin boss says DBX is about securing the future

The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.

The Aston Martin Vulcan is bound for the Big Apple

Following its global debut at the 2015 Geneva Motor Show, Aston Martin has announced that the Vulcan, its 800-horsepower track monster, will make its US debut at next week's New York Auto Show. According to Aston Martin, the Vulcan will lead what is for the brand, a huge display of seven cars, including the Vanquish Carbon Black, Vantage GT Roadster, Rapide S and DB9. "We are enormously encouraged by the overwhelmingly positive reaction we have received from customers and sports car fans around the world in response to the Aston Martin Vulcan," Aston boss Andy Palmer said in the attached statement. "I'm delighted that after a debut in Geneva we are able to bring the car to our North American audience, underlining the importance of this market to our business and its role in delivering our Second Century business plan." Be sure to check back next week for our exhaustive coverage from NYC. Until then, scroll down for the official press release from Aston Martin, and check out our full coverage of the Vulcan's original debut in Geneva. NEW ASTON MARTIN VULCAN SET FOR NORTH AMERICAN DEBUT IN NEW YORK • North American reveal at NYIAS for limited edition, track-only, 7.0-litre V12 supercar • The Aston Martin Vulcan fronts new seven-car Aston Martin display in New York 26 March, 2015, Irvine CA – Aston Martin's most intense and exhilarating creation to date will make its first appearance in North America at the New York International Auto Show (NYIAS) next month. The Aston Martin Vulcan – a track only supercar producing some 800-plus bhp – joins the British luxury sports car maker's presence at NYIAS fresh from a global reveal at the Geneva International Motor Show earlier in March. Fronting a new seven-car display led by CEO Dr Andy Palmer, the Aston Martin Vulcan will be joined by examples from the current Aston Martin product range in North America including the new Vanquish Carbon, Rapide S, DB9, V12 Vantage S and the V8 Vantage GT Roadster. CEO, Dr Andy Palmer commented: "We are enormously encouraged by the overwhelmingly positive reaction we have received from customers and sports car fans around the world in response to the Aston Martin Vulcan.