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British carmakers facing hard choices as the clock ticks toward Brexit

ST ATHAN, Wales/GAYDON, England - In three cavernous former Royal Air Force hangars at an old airbase in Wales, luxury carmaker Aston Martin is forging ahead with construction of a new vehicle assembly plant. The paint shop is in, robots are being unpacked, and production of the company's critical new sport utility vehicle is on track to start this year – Brexit deal or no deal. "I still have to believe that we'll get to a proper and right decision because a no-deal Brexit is frankly madness," Aston Martin CEO Andy Palmer told Reuters at the company's Gaydon headquarters in England, where designers are working on a diverse lineup of vehicles for the 2020s and beyond. Headlines have focused on plant closures and job losses ahead of Britain's divorce from the EU. Nissan has scrapped plans to build its new X-Trail SUV in the country, while Honda will close its only UK car plant in 2021 with the loss of up to 3,500 jobs - though it has been said the decision was not related to Britain's exit from the EU. However, many auto companies - from luxury marques like Aston Martin to mass-market brands such as Vauxhall - are working on ways to survive after March 29. On the outskirts of London, workers at Vauxhall's operation in Luton are preparing to produce a new line of commercial vans following fresh investment from the brand's French owner PSA, which they are counting on to sustain more than 1,000 jobs. While post-Brexit market conditions remain a big unknown, Vauxhall boss Stephen Norman told Reuters Britain's exit from the European Union could present an opportunity to increase the brand's market share. He is pursuing a marketing campaign to boost demand for the company's modestly priced cars and SUVs. The continued investment by some carmakers and the potential sales upside seen by Vauxhall reflect the conflicting decisions and opportunities that brands face depending on their size, their customers and where they are in the production cycle. All automakers in Britain will have to find ways to make Brexit work, even if only in the short term. Nissan builds nearly 450,000 cars and multiple models, making it hard to pull out of the country any time soon. Toyota builds just one model in Britain, the Corolla, but has only just started making it. The typical life cycle of a car is six years. RACKS OF DASHBOARDS Aston Martin and Vauxhall are as different as two auto companies can be.

Aston Martin DB9 successor makes one sexy mule

It's been a dozen years since Aston Martin first introduced the DB9 to the world, and while it has undergone numerous revisions and updates over the course of its lifetime, twelve years is a long time. Fortunately the British automaker is preparing to launch a new version, and that's just what our shooters in Eiffel have spotted running around the Nurburgring. Now it's hard to tell much from these spy shots, because the prototype they depict is mostly wearing the bodywork of the existing DB9. So all the interesting stuff is happening beneath the skin. But it does appear that the front end is wider, giving the next-generation model – whatever it will ultimately be called – a wider front track and more room in the engine bay. Those who've been following the news will know that Aston has signed a deal with Mercedes-AMG that will see the German automaker's performance division supply it with a new powerplant, but that's not expected to be ready for the DB9 successor's arrival. Look for it to pop up in production guise sometime next year, then, with an evolution of Gaydon's long-serving and ubiquitous 6.0-liter V12 engine that's already developing 592 horsepower in the Vantage GT3... excuse us, Porsche: "GT12." Related Video:

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule