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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

2018 Alfa Romeo Stelvio Quadrifoglio is the priciest Alfa you can buy

Alfa Romeo has finally announced pricing for its Stelvio Quadrifoglio high-performance crossover, and it's not cheap. The base price is $81,590, which makes it the most expensive car in the Alfa lineup. The next most expensive is the Giulia Quadrifoglio at $75,295. That's a difference of roughly $6,000. And you can make the Stelvio even more expensive by optioning in Sparco carbon fiber shell racing seats or carbon ceramic brakes. Alfa hasn't revealed pricing for those, but expect the brakes to cost the same $8,000 that they do on the Giulia Quadrifoglio. You do get a lot of car for the money, though. The Stelvio Quadrifoglio gets the same twin-turbocharged, Ferrari-built V6 as its Giulia counterpart, still making 505 horsepower and 443 pound-feet of torque. That will take the car to 60 mph from a standstill in 3.9 seconds and on to a top speed of 177 mph. The Stelvio Quadrifoglio is also the current SUV lap time record holder at the Nurburgring. If the price seems acceptable to you, you'll be able to pick one up early this year. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Image Credit: Drew Phillips Alfa Romeo Crossover SUV Performance alfa romeo stelvio quadrifoglio

2017 Alfa Romeo Giulia still makes us swoon

It may have debuted in June, but Alfa Romeo's hot new Giulia makes its first public appearance at the 2015 Frankfurt Motor Show this week. And even though we've told you all there is to know right now, we just can't resist bringing you another set of photos, and another round of praise. Alfa is once again showing the Giulia in top-of-the-line Quadrifoglio spec, complete with a twin-turbocharged V6 that's said to make around 510 horsepower. We already know it sounds awesome, and all we can say is, watch out BMW M3. Alfa Romeo is quoting a 0-62 time of less than four seconds, and we're told the car will have the quickest steering in its class. Sounds good to us. The Giulia will officially launch in early 2016, and while the top-trim Quadrifoglio will probably start around $70,000 or $75,000, less-aggressive, more mainstream models will also be available. There's talk of four-cylinder power with both gasoline and diesel motivation, but it's unclear exactly what's in sore for the US-spec car. Still, it's exciting to see the new Giulia, and we're eager to drive Alfa's latest when it goes on sale next year. <p>Your browser does not support iframes.</p> Related Video: