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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Updated Alfa Romeo Tonale possibly caught camo-free during design clinic

Amateur spy shots taken during what looks like a design clinic held behind closed doors have shed light on how Alfa Romeo's Tonale concept is evolving on its way to production. They suggest the design study presented during the 2019 Geneva auto show wasn't as close to done as many thought. The photos were posted on an Italian enthusiast forum and quickly taken down, but they were saved and published by an Instagram user named CocheSpias. Alfa Romeo did not distribute them on its official channels, so we can't be 100 percent certain about their authenticity. Assuming they're the real deal, they reveal the Tonale has mellowed out considerably since it first showed its nose in Geneva. The headlights are bigger in nearly every direction, they're less bionic-looking, and they're separated from the grille by smaller, recessed air vents. It's a look that's very loosely reminiscent of some of the company's classic models, like the Giulia Sprint GT. Stylists also re-shaped the hood.           View this post on Instagram                   Aqui os dejamos unas fotos de una de las maquetas pre-produccion del futuro SUV de Alfa Romeo. El Tonale. #alfaromeo #alfaromeotonale #alfaromeosuv #alfasuv #prototype #carspy #carscoop #carshot #fotoespia #instacar #spyshot #newcar #carporn #carpassion #instapic #carpic A post shared by CocheSpias (@cochespias) on Oct 8, 2019 at 1:04am PDT The profile and the overall proportions don't appear to drastically change. The rear door handles remain integrated into the C-pillar to give the Tonale a two-door look, a styling cue also seen on the Giulietta sold in Europe. The rear lights are bigger, though they're still connected by a light bar. The emblem on the hatch confirms Alfa Romeo hasn't changed its mind about the crossover's name. The user who posted the photos from the design clinic explained he wasn't given permission to upload images of the interior. He reported the Tonale's steering wheel looks a lot like the Giulia's, and the dashboard receives the same blend of round and rectangular air vents. The infotainment system's touchscreen is propped up on the dashboard rather than neatly integrated into the center stack, a layout which makes it easier to change during a mid-cycle update, or as tech advances. Mechanical specifications remain under wraps. Alfa didn't have much to say about the concept, either, but we know it used a gasoline-electric plug-in hybrid drivetrain.

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive: