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Alfa Romeo to launch eight new products by 2018, increase sales to 400K units

Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.
After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for - Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Alfa Romeo 4C coupe will be gone for 2019, but the Spider lives on

This post has been updated with confirmation from Alfa Romeo. Not with an expensive bang, but a barely audible whimper: That's the way Alfa Romeo's 4C sports coupe goes out. The slow-selling mid-engined car has been cut from the lineup for next year. An Alfa Romeo spokesperson has confirmed to Autoblog that the 4C coupe will be gone from Alfa's U.S. portfolio after the 2018 model year. It will remain for sale in this country while supplies last, and will still be produced for other markets around the world. View 12 Photos The 4C never sold in enormous numbers during its 2014-on tenure, but monthly sales have slowed down to just a couple dozen cars in the past year. In January, 12 were sold, with October 2017 a particular high point with 45 units delivered. By contrast, the strongest month was January 2015 with 97 4Cs sold. Not a single month has seen three-figure U.S. sales. Those sales figures seem to cover both 4C models, so we can only assume the coupe was the weaker part of those numbers. However, if a 4C is what you want, you don't have to give up on the dream. The open-topped Spider version remains on sale, but Motor Authority reports that it gets a $1,000 price hike for next year, to $66,900; at $55,900 the coupe was $10,000 cheaper than the open version, so those wanting one should act on it quickly. In addition, the racing-oriented Track Package will be unavailable after 2018. That included handling improvements like sturdier sway bars and better shocks, along with sportier wheels and tires. Related Video: Related Gallery 2018 Alfa Romeo 4C Competizione: Geneva 2018 View 11 Photos News Source: Motor AuthorityImage Credit: FCA Alfa Romeo Car Buying Coupe Performance alfa romeo 4c alfa romeo 4c spider