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The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video:

Alfa's upcoming EV sports car poised as a 4C Spider successor — the 4E?

Expanding its ambitious plans for its future electric cars, Alfa Romeo is working on an electric sports car — one that might be badged the 4E and live on as a successor to the 4C Spider — for introduction before the end of the decade "There are some items from Alfa Romeo that we don't kill: One is the Spider, the other is a love of cars. We do want to continue them because that's the brand,” Daniel Guzzafame, Head of Products at Alfa, said in an interview with Autocar. “The main point is to make sure that when we do it, we are credible, are sustainable, and don't just throw something on the market for the sake of it.” The ItaliansÂ’ prospective scenario would hinge on the success of its new multi-car/SUV lineup that includes the Tonale, introduced earlier this year; a baby SUV spotted online recently that could come next year, and upcoming electric versions of the Guilia sedan and Stelvio. A new Alfa Romeo will arrive each year for the next five years, Alfa executives say, to build up the “sustainable” inventory foundation to which Guzzafame referred. In past years, he said, “we went to the dealers, and they had the 4C, Giulietta, and Mito, and that was all they had. First, you need to have a solid lineup, and then, of course, the Spider has to be the cherry on the cake.” The sports car discussed by Guzzafame may borrow styling cues from the newly revealed 33 Stradale supercar, available with Alfa's first-ever electric drivetrain. The company may also look to mimic the dynamics of todayÂ’s mid-engined sports cars by locating its battery in the center of the chassis, a placement that would allow a traditional cab-forward shape.  Alfa Romeo has suggested that all of its ICE vehicles will go out of production by 2027. As far as a “noiseless” Alfa is concerned, Guzzafame explained the company may try to emulate the sounds and vibrations of a gasoline motor in the new car. “ItÂ’s not what you hear, itÂ’s what you feel,” he said. “WeÂ’re working on how to transfer that into a vibe, more than sound, and something that will resonate in your ear, because you need to get something from your gut.” As for the gorgeous mid-engined Stradale, the engine is a version of the twin-turbo V6 from the Alfa Romeo Quadrifoglio models, and apparently some aspects of the active suspension are also taken from the Giulia Quadrifoglio GTA.

Alfa Romeo returns to F1 racing by sponsoring Sauber for 2018

Doesn't it feel good to see the Alfa Romeo emblem proudly displayed on a Formula One car again? It's been 30 years since Alfa Romeo had anything to do with F1 cars, as in the late '80s the manufacturer supplied engines to Ligier and Osella. Alfa Romeo even developed the first modern Formula One V10 engine, but that ended up in a 164 Procar instead of Ligier race cars. After a 30-year hiatus, it was announced in late 2017 that Alfa Romeo's brand would return to F1 racing by sponsoring Sauber. There isn't an Alfa Romeo engine in the 2018 Sauber C37, as it uses a current Ferrari power unit instead and Alfa Romeo's involvement is strictly about FCA's sponsoring the Swiss racing team. The drivers for 2018 are Charles Leclerc and Marcus Ericsson. Jorg Zander, Sauber's technical director, says: "The car philosophy is much different to that of the C36. The aerodynamic concept has changed significantly, and the C37 has several new features in comparison to its predecessor. We are positive that the new concept offers us more opportunities and will help us to make improvements during the course of the season. The 2018 Ferrari engine will also give us a boost in terms of our performance. We hope that we will make progress with the C37 and that we are more competitive compared to 2017." Related Video: Featured Gallery 2018 Alfa Romeo Sauber F1 Image Credit: Sauber F1 Team Motorsports Alfa Romeo Ferrari Racing Vehicles F1 FCA