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Alfa Romeo realigns product onslaught (again)

After Sergio Marchionne announced an ambitious plan in May of 2014, Alfa Romeo has continued to struggle, pushing back launch dates and the debut of the models that would serve as the brand's new bedrock. And now it's happening again. A new investor relations document reveals that Alfa won't complete the debut of its new lineup until the middle of the next decade, and that FCA will be scaling back the brand's research and development, manufacturing, and product investments through 2018. The move is partially down to "uncertainties" in China, which gels with what we reported back in December. Alfa also needs extra time to "guarantee proper global distribution network execution," the document claims. As we've reported, the revised product cadence will still see the Giulia (pictured) and a new midsize utility vehicle hit dealers in 2016 and late 2016/early 2017, respectively. From there, Alfa is still aiming to flesh out its lineup with six more vehicles, including a fullsize sedan, two more utility vehicles, two "specialty" vehicles, and a hatchback. This new product strategy differs from the original Marchionne strategy in a few key ways. First, all of these vehicles were supposed to have been launched between May 2014 and sometime in 2018. Since it's 2016 and we can't even buy a Giulia yet, it's pretty clear that plan isn't going to happen. Instead, the six vehicles that will follow the Giulia and midsize CUV won't start arriving until 2017, with debuts continuing until at least 2020. The new product strategy also better reflects today's market. Gone are the two compact cars, and in their place is a single hatchback, arriving at the tail end of the brand's new product offensive. That might explain why the MiTo was given a stay of execution. It's no surprise to see a second utility vehicle in Alfa's plan, considering the way the segment has exploded in the past few years, while enthusiasts will likely welcome the idea of a second "specialty" vehicle. The brand's second midsize sedan has been pushed out, though, so the only Alfa four-door following the Giulia will be a fullsizer. As for Maserati, the investor relations PDF didn't list nearly as many specifics. As we've reported, FCA still expects the Levante CUV to be a growth leader for the brand by 2018. The performance brand's fortunes will also be bolstered by pairing its dealerships with those of Alfa Romeo. Related Video:

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

2015 Alfa Romeo 4C First Drive [w/video]

The dissonance between first look and first wheel turn was jarring. Alfa Romeo had chosen a suitably hip venue in which to showcase the coupe that will mark the brand's honest-to-God return to the US market - a graffiti-festooned warehouse housing a boutique furniture company in San Francisco's Mission District. The curvilinear sports car proved a lovely stylistic counterpoint to its concrete and metal backdrop while feeling perfectly synced with the eye-watering square-footage prices of the environs. Where the young, rich, beautiful people gather, the 2015 Alfa Romeo 4C will be a star. And wherever they drive, expect things to get pretty loud. No sooner had I doubled over, dropped into the driver's seat, and fired to life the Alfa's utterly raucous little 1.7-liter engine, did the 'symphony' of the 4C begin. An introductory note of an inevitable chin scrape as I pulled out of the hipster parking lot and into the street was quickly followed by the uncivilized racket of the engine warming up, with only wafer-thin glass to filter the hubbub just behind my head. At a cold idle, the sound isn't unlike what I'd imagine it would be like to live inside of a Volkswagen TDI engine bay. Thankfully, as traffic cleared and The City's streets turned swiftly into undulating coastal roads, the experiential delta between heartthrob looks and project-car manners started to shrink. Unlike the last Alfas to be sold en masse on our shores, this is no beautiful boulevardier. What the 4C is, however, is hot hell's own driver's car. On public backroads, the Alfa is nothing short of a scalpel. Last year, newly minted Infiniti PR maestro (and former Autoblog European editor) Matt Davis had the cheek to call the 4C a "baby 458." That's an awfully powerful endorsement for a $55k featherweight rocking a mid-mounted turbo four, but the setting of the bar so high wasn't without just cause. Despite gaining a few hundred pounds worth of thicker carbon fiber, heavier US-spec airbags, standard AC and audio equipment and the like, the handsome Alfa coupe really does live up to its Italian sports car roots. With respect to the punchy engine, it's that carbon fiber tub that really sets the stage for this coupe to handle and perform so brilliantly. Added weight noted, let us pause for a moment to note that the 4C still tips the scales at an improbable 2,465 pounds.