2018 Alfa Romeo Stelvio Ti Awd on 2040-cars

Auto blog

This is the Alfa Romeo Tonale compact crossover in official images

Alfa Romeo has unveiled the Tonale concept crossover at the Geneva Motor Show. The carmaker was able to keep the Tonale's name and design secret until yesterday, when images of the stand leaked online; the concept was revealed to be a shapely PHEV in metallic red. The concept will lead to a production vehicle, which will be Alfa Romeo's first CUV. Bared and shown in detail, the Tonale concept looks really good — dare we say, on par with recent Mazdas. It blends Stelvio styling cues into a smaller vehicle, but the concept still manages to look like its own thing, and perhaps even better than the bigger sibling. There are classic Alfa Romeo touches like phone-dial wheels, and the front end has a hint of the SZ and Brera coupes of earlier times. The interior, while largely concept-car-like, brings more Alfa styling to the table. The gauges are housed in traditional bucket shapes visible through the steering wheel, conjoined by a central display. There's a large central screen, underneath which runs a central tunnel covering that looks like muscle fiber, repeated in the door cards. The seats are styled like the racing buckets of a sports car. Alfa Romeo states that electrified power has been used for its own means, instead of Alfa bowing down to accept new standards. "The electrification of Alfa Romeo comes at the service of sportiness and emphasizes the famous 'Mechanics of Emotions' mission of the brand," as Alfa Romeo says. This also means the Tonale's hybrid branding will be discreet instead of obvious. The Tonale ("tonal," in English) is a plug-in hybrid, with a rear-mounted electric motor; however, any definite specifications as to the engine, the electric powertrain or the utilized platform remain unannounced. One detail emerges, though: Earlier, fossil-fuel-only Alfa Romeos have used the "DNA" selector for Dynamic, Natural or Advanced Efficiency modes; now the Dynamic mode has been changed to Dual Power, and the other end is Advance E, for full electric mode. Related Video:

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo returns to F1 as Sauber title sponsor

LONDON - Alfa Romeo will become title sponsor of the Sauber Formula One team next season as part of a multi-year technical and commercial partnership, both sides announced on Wednesday. "This agreement with the Sauber F1 Team is a significant step in the reshaping of the Alfa Romeo brand, which will return to Formula One after an absence of more than 30 years," Fiat Chrysler chief executive Sergio Marchionne said in a statement. Sauber announced in a statement of their own that the team will officially be known as the Alfa Romeo Sauber F1 Team from 2018 onwards. "Working closely with a car manufacturer is a great opportunity for the Sauber Group to further develop its technology and engineering projects," Sauber Holding AG chairman Pascal Picci said. "We are confident that together we can bring the Alfa Romeo Sauber F1 Team great success, and look forward to a long and successful partnership."Reporting by Alan Baldwin.Related Video: Image Credit: REUTERS/Ueslei Marcelino Motorsports Alfa Romeo Racing Vehicles F1 Sergio Marchionne FCA