2018 Alfa Romeo Stelvio Ti on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2019 Alfa Romeo Stelvio Quadrifoglio Review | Heck of a third impression

The 2019 Alfa Romeo Stelvio Quadrifoglio does not make a good second impression. The first impression? A-OK, as you approach its distinctive Alfa face, admire its tight proportions and wonder why someone would paint it something other than Alfa Rosso. It's so definitely not German, which counts for a lot should you live in a neighborhood where everyone drives a black BMW or silver Audi. That this Stelvio costs $94,340 seems steep, but at least it has the looks to back it up. Then you pull the door handle and the action is eerily reminiscent of a Dodge Dart. The door opens and the sound and feel are just a bit hollow. You sit down inside and press a button, any button, or turn a knob. The plastic feels cheap and the action is flimsy. It's basically the exact opposite of what you get in an Audi or Porsche. Even their touch-sensitive controls emit a hearty click. Car journalists may go on about "soft-touch materials" in cars, but it’s the switchgear that one ultimately interacts most with. If the volume knob feels Fisher-Price, who cares that the dash and just about every other interior surface is covered in leather? To be fair, the Alfa's cabin is indeed covered as such, and since this is the Quadrifoglio, it gets green and white stitching with carbon fiber trim. It certainly doesn't look cheap, even if it definitely feels it and sounds like it given the duo of distinctive rattles that had already developed in a press car with a mere 3,400 miles on it. There's also the infotainment system, which is highlighted by an 8.8-inch screen that doesn't take good advantage of its sizeable real estate. There's a control knob with accompanying Menu and Option buttons. It's better than Lexus Remote Touch, but that's a bar previously used at a corgi agility competition. Rival systems are easier to use (not to mention FCA's own Uconnect touchscreen) and appear more state-of-the-art (because they are). It's very possible that a prospective luxury SUV shopper would stop right there, never even bothering to go on a test drive. If they'd just come from a Porsche, Audi or BMW store, it's particularly easy to see that happening. Of course, it's the test drive where the Alfa Romeo Stelvio Quadrifoglio makes its third and best impression. It's as sizzling and wild as you might have heard. The delicacy and immediacy of the controls are immediately noticed.

Junkyard Gem: 1992 Alfa Romeo 164S

Even after Citroen, Fiat, Renault and Peugeot departed the United States (in 1975, 1983, 1988 and 1991, respectively, though Malcolm Bricklin continued to sell Fiat 124 Sport Spiders and X1/9s with Pininfarina and Bertone badges for a few more years), Alfa Romeo managed to hang on all the way through 1995. The final Alfa Romeo models available here (prior to the brand's return to our shores in 2009) were the old-school Spider Veloce sports car and the mean-looking 164 sedan. The 164 sold well enough here that I still see examples on the street now and then, and I find discarded ones in car graveyards as well. Today's Junkyard Gem is the top-of-the-line 164 available in 1992, the mighty S version, found in a Denver self-service yard last month. In 1992, American Alfa shoppers could spend $25,865 on the base 164, $29,456 on the more luxurious 164L, or $32,054 for the factory-hot-rod 164S (that's about $50,885, $57,950, and $63,060, respectively, in inflation-adjusted 2021 dollars). Comparing the numbers of the 164S against those of the BMW 535i for 1992 make the Alfa look like quite a deal. The big-engined 535i boasted 208 horsepower and had a $44,350 sticker price, while the monstrous M5 had 310 horses… but would set you back $58,600). That means the Alfa cost just under 75% as much as its Bavarian rival. Meanwhile, the Alfa 164S had this 3.0-liter V6 making 200 horsepower. That gave the 535i and 164S near-identical power-to-weight ratios (17.2 lb/hp for the BMW, 17.4 for the Alfa). Admittedly, the 164S's power went to the front wheels while the 535i had rear-wheel-drive, but the Alfa's 3.0 looked and sounded much better than the BMW's 3.4 (and it's nearly impossible to make a V6 sound better than a straight-six, as anyone who has endured the ailing-bovine groan of most 1990s Detroit V6s can affirm). You could get a four-speed ZF automatic on the 164 and 164L in 1992, but the 164S had just one transmission available: a five-speed manual. This car isn't rusty and the interior looked very nice for a near-30-year-old car in Colorado, but there are few with the mechanical skills and sheer bravery to take on one of these cars with nearly 200,000 miles on the clock. Its next stop shall be The Crusher. This Euro-market commercial is for the 164 with quad-cam "super" V6, available here only for the 1993 through 1995 model years, but you get the idea. In Europe, Alfa Romeo outsold both Honda and Saab! What better reason to buy a 164?