2018 Alfa Romeo Stelvio Awd on 2040-cars

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Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

Alfa Romeo shows off Giulia, new logo in latest video

Alfa Romeo made big waves when it introduced the 510-horsepower Giulia last week. While we reveled in the handsome, chiseled looks, stout powertrain, spine-tingling singing voice, and uniquely Italian character, the red four-door distracted us from the company's other big announcement – its new logo. In a video aptly titled "Alfa Romeo is back," we see the sexy supersedan spear across the landscape, taillights blazing a trail and V6 exhaust teasing our ears. Before long, the car disappears, and we get a detailed look at Alfa's new, more modern logo. It's short and sweet, but is also a nice follow up to last week's debut video. For those who need a refresher on the Giulia itself, the top-of-the-line Quadrifoglio Verde model is powered by a twin-turbocharged V6 that's been built with help from the engine team at Ferrari. On top of that, there's an active front splitter, a perfect 50-50 weight distribution, and a torque-vectoring rear differential. So yes, Alfa's newest sedan sounds like an extremely tidy package. You can read up on everything we learned during the Giulia's debut in our complete coverage from last week. We've got the initial story on the car, dedicated notes from the reveal, and a few bits and bobs from the Alfa Romeo museum. Check out the video up top, and then click over and check out our other Alfa coverage. Related Video:

B.A.T. Alfa Trinity, some of the world's most famous concept cars, are up for auction

Of the cars that never saw production, there are a handful that nevertheless have had an outsized influence. Among the most famous are the wild Berlinetta Aerodynamica Technica (B.A.T.) concepts commissioned by Alfa Romeo in the mid-1950s. Three B.A.T. Alfas were created by Italy's Bertone design house and were unveiled at succeeding Turin auto shows in 1953, '54, and '55. The cars are now coming up for auction for the first time as a group at RM Sotheby's Contemporary Art Evening Auction in New York on October 28. The first of the trio was B.A.T. 5, which like its successors was built on the Alfa 1900 Sprint production chassis. The goal of the B.A.T. 5 was aerodynamic efficiency, and the car boasted a cD of 0.23. Aiding the cause were covered front wheels, a greenhouse with steeply curved side glass, and twin tail fins. The second concept was B.A.T. 7, from 1954. It has the wildest styling of the trio, with sharply curved tail fins. It also has the lowest drag coefficient, at 0.19. B.A.T. 9, from 1955, was the most production-feasible of the group. It features an Alfa Romeo shield grille at the front and exposed headlights with clear covers. All three are credited to Franco Scaglione, working with Nuccio Bertone. They were seen together for the first time at the 1989 Pebble Beach Concours d'Elegance. They would appear together again at Pebble Beach in 2005 and at Bertone's 80th-anniversary celebration in 1992. The cars were acquired by a single owner sometime after their first Pebble Beach appearance. The ability to acquire all three at once is part of what makes this an extraordinary opportunity. The B.A.T. Alfas are being sold as a single lot and are expected to bring between $14 million and $20 million.