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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

A few more details on Alfa Romeo's subcompact electric crossover for 2022

Last October, Alfa Romeo gave us a few details on a revised four-car lineup to be in place by the end of 2022. With the demise of the Giulietta later this year, the Giulia and and Stelvio would be the only models to carry on. Those two will be joined by a C-segment crossover in 2021 that we know as the Tonale, and a B-segment crossover in 2022 that we don't know much about, but that came with the asterisk, "BEV Variant Available." Autocar has begun putting together pieces of the electric model with a little help from Alfa Romeo. The mag expects the brand's fourth product to be around the size of a BMW X1 and ride on a PSA Group platform, specifically the Electric Common Module Platform (ECMP) already used by cars like the Peugeot e-2008 and Vauxhall e-Corsa. The size and expected specs make us wonder if the BEV crossover would make it here. We get the ICE-powered BMW X1 and Mercedes-Benz GLA, but we don't get the Audi Q2. The powertrain in the e-2008 puts an electric motor on the front axle with 136 horsepower and 192 pound-feet of torque, powered by a 50-kWh battery pack. Maximum range is 193 miles on the WLTP cycle, which could be considered a low bar for the American market even before factoring in the range reduction when tested on the EPA cycle. The Alfa won't be a re-branded Peugeot, though, with an automaker spokesperson telling Autocar the Italian automaker pledges to "stay consistent to Alfa Romeo’s sportiness and use electric motors for a performance approach." That could mean slightly more output from the motor, without compromising a comfortable ride. It will definitely mean switchable sound creation that aims "to get emotion from both the driver and car." We know Alfa Romeo will release the same crossover with an internal combustion engine, which we'd expect to sit on Peugeot's CMP bones, a likelier proposition for sales in North America. The subcompact won't simply shrink the look of the plug-in hybrid Tonale (pictured in concept form), but will have its own personality. “A family feel will be respected," the rep said. "We have style themes across the range – but we donÂ’t want to do a copy and paste across the lineup, because every segment has its own personality. ..." Unless there's another reboot before 2022, these four models will be the team Alfa Romeo plans to ride to 400,000 annual sales, more than three times the automaker's global sales in 2018.

Mazda leads Consumer Reports' latest Brand Report Card Rankings

The latest automaker brand report cards from Consumer Reports are in, and there are quite a few changes for 2021. At the very top of the charts sits Mazda, up three spots over last year, followed by BMW and Subaru to round out the top three. It's interesting to note that mainstream brands (non-luxury in CR-speak) don't seem to be at a disadvantage in CR's rankings, with five of the top 10 spots. In addition to Mazda in first and Subaru in third, Honda, Toyota, Chrysler, and Buick were the other high-ranking non-luxury marques. The ratings are derived from "a combination of predicted reliability, and owner satisfaction based on member surveys, and CR’s hands-on analysis" and also includes safety features and crash test scores.  At the very bottom of the list sit Mitsubishi, Land Rover and Alfa Romeo. "Our brand rankings don't just look at how models perform on our test track, but the broad picture of vehicle quality," said Jake Fisher, Senior Director of Automotive Testing at Consumer Reports. "Fortunately, consumers will find they have many options that are safe, enjoyable, and reasonably priced." The biggest jumps in the brand report card rankings come from Chrysler, Buick and Honda, which each moved up five spots compared to last year's rankings. The news wasn't nearly as good for Lincoln, which fell an alarming 15 spots this year, Genesis, which fell 13 spots, or Kia, which fell 10 spots. Related Video: