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2023 Alfa Romeo Tonale previewed ahead of February unveiling

After a false start, Alfa Romeo is finally ready to introduce the production version of the Tonale concept it presented in 2019. It released a short video on its social media channels to preview the model, which will be positioned below the Stelvio as an entry-level crossover. The murky, 12-second flick highlights the Tonale's digital instrument cluster, which features a layout called "cannocchiale" ("telescope" in Italian) by the brand. It seemingly consists of a screen flanked by a pair of round dials, and it's loosely inspired by the layout found in some of Alfa's classic models. Later examples of the 115-series GTV used a pair of large analog gauges separated by warning lights and smaller gauges. Discover driver-centric design in the cockpit of the new #AlfaRomeoTonale, featuring the multi-functional “Cannocchiale” cluster. “La Metamorfosi” begins February 8th. https://t.co/7tknJCcFTR pic.twitter.com/dh7o9BUwBq — Alfa Romeo USA (@AlfaRomeoUSA) January 26, 2022 What's more interesting than the cluster is the image of the Tonale that appears on the middle screen. Shown above, it's our first official look at the Stelvio's baby brother. Surprisingly, the crossover shares more styling cues with the 2019 concept than with the prototype spotted at a design clinic later that year. The shape of the grille hasn't changed much, and there are three U-shaped LEDs integrated into each headlight. The rest of the design remains shrouded in darkness. Our crystal ball tells us that the production model will look a lot like a toned-down version of the concept; we're not expecting the proportions to significantly change. Unverified rumors claim that the Tonale will be closely related to the Jeep Compass beneath the sheetmetal, and it will be offered with several engines and at least one plug-in hybrid drivetrain. It's this system that sources say delayed the launch: Alfa Romeo's boss reportedly sent engineers back to the drawing board in April 2021. Alfa Romeo will unveil the Tonale online on February 8, 2022, at 9 a.m. ET, which is 6 a.m. in California. And, while the odds of seeing it on our shores were previously unknown, Alfa Romeo's American division all but confirmed in a tweet that the model will be sold here. Related video:

Fiat Chrysler trademarks Kamal, likely for small Alfa CUV

We have Alfa Romeo news to share, and for once it's not about a product delay. Fiat Chrysler has trademarked the name Kamal and we think it will be used on one of two crossovers planned to follow the (delayed) Stelvio. Fiat Chrysler trademarked the name Kamal last month. Because trademark filings are intentionally vague, there is no specific brand attached to the application, only parent company FCA. The link to Alfa comes from a small CUV concept that used the name way back in 2003. If we had to wager, we'd say this one will be smaller than the midsize, Giulia-based Stelvio and could use a version of the same platform or whatever will underpin the brand's (eventual) small hatchback. It probably won't come in gold like the concept. We hope not, at least. Interestingly, there's no trademark for Stelvio in the US Patent and Trademark Office's database. That name was confirmed by Sergio Marchionne in February, but anyone familiar with recent Alfa news knows things change. And then they get pushed back and change again. About that waiting, though. Alfa's product plans have been made and amended, the gorgeous Giulia has been delayed, and now things seem to be on track. Maybe. If the latest trademark filing is any indication, the brand is at least thinking about what's supposed to come next. Related Video:

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.