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Alfa Romeo 4C production to continue until at least late 2020

Maserati will end production of the GranTurismo and the GranCabrio in November 2019, and it will retool the historic Modena, Italy, factory that makes both models in preparation for a new sports car due out in 2020. But Autoblog learned production of the Alfa Romeo 4C made in the same facility will continue even after the retooling, debunking rumors of the model's immediate demise. "Production of the 4C will continue in the same production plant/line until late 2020 for the NAFTA and APAC regions," an Alfa Romeo spokesperson told us via email. The factory will close during the retooling, so "there will just be some weeks of technical interruption" during the process, according to the same spokesperson. Production will resume as soon as the overhaul is completed, and Alfa's carbon fiber-intensive two-seater will be built alongside Maserati's next sports car. North American enthusiasts still have time to put a new 4C in their garage. Available only as a convertible, the 4C recently entered the 2020 model year with a limited-edition model named Italia that gains an array of visual add-ons, like piano black trim on the front end. Just 15 Italias will be built, but the standard 4C remains available as a regular-production model. It's powered by a mid-mounted, 1.75-liter four-cylinder engine turbocharged to 237 horsepower and 258 pound-feet of torque. The engine's displacement wasn't chosen at random; Alfisti will know right off the bat that it echoes the 1750 engine Alfa offered in the late 1960s and the early 1970s. European enthusiasts aren't as lucky. Autoblog also confirmed an earlier report claiming 4C production for the European, Middle Eastern, and African markets ended in August 2018. While the GranTurismo will be replaced by a new model in 2021, what the future holds for the 4C is up in the air. Alfa Romeo's product plan doesn't currently include a second-generation 4C, which is too bad. It's one of the purest, most undiluted sports car on the market; may it live long. Featured Gallery 2020 Alfa Romeo 4C Spider Italia Auto News Alfa Romeo Convertible

Planned Alfa Romeo 8C and GTV don't appear to have a future anymore

The two Alfa Romeos we’ve been looking forward to most donÂ’t appear to have much of a future anymore, according to a report from Automobile. Both the 8C and GTV no longer exist on AlfaÂ’s product roadmap, and Mike Manley suggested they were canned, as well. “In the near term, the new portfolio for the brand is significantly scaled back with a corresponding reduction in capital spending,” Manley said, referring to Alfa Romeo in the companyÂ’s third-quarter earnings call. We've asked FCA if it can explicitly confirm anything on the 8C and GTV, but it offered no comment on the report. Additionally, FCAÂ’s presentation (uncovered by Motor1) of future Alfa Romeo vehicles left the 8C and GTV off the list. The only new cars planned for the future include a production version of the Tonale crossover and another unnamed crossover. FCAÂ’s presentation also states: “brand to focus on current market strengths with reduced global reach and overlap with other Group brands.” We all know that the strength of the market is in crossovers right now, so itÂ’s easy to infer what happens from there. Expensive, luxury sports cars are not where the scale and money is at for Alfa Romeo, a brand that isnÂ’t exactly thriving from a sales perspective today. Sales for both the Stelvio and Giulia are down in 2019 as those cars exit their honeymoon phase. Alfa is expected to have a midcycle refresh ready for consumption in 2021, so perhaps that could provide a temporary boost in sales for the Italian brand. FCA also said itÂ’s reducing planned capital spending on Alfa Romeo, which could hurt the brand even more in the future. This earnings call came the same day that the FCA-PSA merger was announced, throwing another wrench into the plan. WeÂ’re not yet sure what the merger will mean for Alfa Romeo and its presence in America, but we imagine more news on that will be coming as the companies transition to this new life together. The Giorgio platform appears to be safe for the time being, as Manley expressed his intentions to keep it around. This platform (underpinning both the Giulia and Stelvio) was developed with electrification of the powertrain in mind, so itÂ’ll be capable of handling a number of electrification efforts in FCAÂ’s future. We only wish the promising 8C and GTV wouldÂ’ve made it to production, but even Alfa appears to be thinning the herd of cars in favor of crossovers.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li