Over $4500 Worth Of Mechanical And Body Work Recently Completed on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Pininfarina launches Classiche certification program for vintage cars

Pininfarina is focused on its future as a carmaker, but it's not forgetting about its past as a design house and contract manufacturer. The brand launched a certification program called Pininfarina Classiche that aims to give enthusiasts valuable details about their vintage car. Only two cars will initially be certifiable by Pininfarina: the four evolutions of the Alfa Romeo Spider built between 1966 and 1993 and the different versions of the Fiat 124 Spider sold from 1966 to 1985. Pininfarina designed both roadsters, and it notably took over production and sales of the Fiat model in 1982. American sales of the Pininfarina-badged Spider started for 1984 following Fiat's exit from our market. The certification service aims to provide collectors with production-related data about their car. This includes the chassis number, the market it was built for, the original paint and upholstery colors, the date that the car left Pininfarina's factory, as well as any and all other details that are available, such as the engine number and, for convertibles, the color of the soft top. Pininfarina notes that it waited until 2024 to offer this service because providing it required cataloging its archives, which took about two years, and using an archive management software. Enthusiasts who want to get their car certified need to reach out to Pininfarina. The firm will look through its archives and give the customer a list of what's available. The certification costs ˆ400 (about $430) for cars built before 1980 and ˆ300 (around $330) for post-1980 models.  Pininfarina has designed and built dozens of cars since its inception in 1930, and it plans to expand its Classiche service in the near future. It notes that its archives department includes production serial numbers for over 700,000 cars and more than 20,000 historical documents such as design sketches, technical blueprints, photos taken on the assembly line, and correspondence with the carmakers it worked with. Related video: Featured Gallery Pininfarina classics View 11 Photos Alfa Romeo Fiat Convertible Classics PininFarina

Mazda and Fiat finalize deal for Alfa roadster, next-gen MX-5 Miata

Although a little bit later than expected, Mazda and Fiat have signed a final agreement that will bring a next-generation MX-5 Miata to the Japanese automaker and a new roadster to Alfa Romeo. When the proposed arrangement was announced back in May, the two automakers had hoped to seal the deal last year, but it doesn't appear that the production timeline for these cars has slipped any, with both expected to start rolling off assembly lines in 2015.
Other than a shared chassis with a rear-wheel-drive layout, it sounds like the two cars are still planned to be distinct in their own ways from their styling right down to their engines. Mazda will produce both cars at a plant in Hiroshima, Japan, but it isn't clear what role each automaker will play in the cars' developmental process. The big question, of course, is what clever portmanteau name we can come up with, like Toyobaru. Mazda Romeo is the easy choice, but Alfazda might roll off the tongue a little better.
Scroll down for a brief press release from both automakers.