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2018 Alfa Romeo Stelvio Quadrifoglio is the priciest Alfa you can buy

Alfa Romeo has finally announced pricing for its Stelvio Quadrifoglio high-performance crossover, and it's not cheap. The base price is $81,590, which makes it the most expensive car in the Alfa lineup. The next most expensive is the Giulia Quadrifoglio at $75,295. That's a difference of roughly $6,000. And you can make the Stelvio even more expensive by optioning in Sparco carbon fiber shell racing seats or carbon ceramic brakes. Alfa hasn't revealed pricing for those, but expect the brakes to cost the same $8,000 that they do on the Giulia Quadrifoglio. You do get a lot of car for the money, though. The Stelvio Quadrifoglio gets the same twin-turbocharged, Ferrari-built V6 as its Giulia counterpart, still making 505 horsepower and 443 pound-feet of torque. That will take the car to 60 mph from a standstill in 3.9 seconds and on to a top speed of 177 mph. The Stelvio Quadrifoglio is also the current SUV lap time record holder at the Nurburgring. If the price seems acceptable to you, you'll be able to pick one up early this year. Related Video: Featured Gallery 2018 Alfa Romeo Stelvio: LA 2016 View 11 Photos Image Credit: Drew Phillips Alfa Romeo Crossover SUV Performance alfa romeo stelvio quadrifoglio

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo's Giulia Quadrifoglio gets the GTA treatment

Alfa Romeo will celebrate 110 years of building some of the world's most emotional driving machines with a brand-new Giulia Quadrifoglio GTA. GTA, which stands for "Gran Turismo Alleggerita," is a throwback to the 1965 Giulia Sprint GT, which first got the treatment. The new GTA and GTAm will elevate the Giulia's already driver-friendly formula to a whole new level.  If the plain-Jane Giulia Quadrifoglio is a BMW M3 or Mercedes-AMG C63 competitor, the GTA is your Competition or "S" variant, respectively. It boasts more power, less weight, enhanced aero, a revised suspension, and a reworked chassis and interior designed to keep the driver in place and focused on one task and one task alone: driving fast.  The wick on the GTA's 2.9-liter twin-turbocharged V6 has been turned up a bit, resulting in a new peak rating of 540 horsepower (up 30 from the base car). To reduce weight, Alfa replaced a host of exterior panels with carbon fiber equivalents. The carbon treatment extends to some other components, such as a the drive shaft. Alfa says the net reduction works out to 220 pounds.  Outside, the aero has been completely revised with technical know-how provided by Sauber Engineering (of F1 renown). It also boasts 20-inch center-locking wheels and a titanium exhaust system. Alfa replaced many of the suspension bushings, the shocks and the springs with performance-friendly hardware. The GTAm pushes the formula even farther. We hesitate to compare a sport sedan to a GT Coupe, but the relationship between GTA and GTAm is quite similar to that between the Porsche 911 GT3 and GT3 RS. Both are fundamentally the same car, but the latter compromises a great deal more of its daily drivability for the sake of improving its on-track feel and performance.  With the GTAm, this included a set of carbon-backed front bucket seats with six-point harnesses, Lexan window inserts for the side and rear windows, and a rear seat delete. In place of the rear bench, you get a harness bar attached to a structural roll hoop, plus a handy little cubby for storing your custom Bell helmet in Alfa's GTA livery (which comes with the car, as well as an Alpinestars race suit, gloves and shoes, and a personalized Goodwool car cover). Checking in at just 3,350 pounds, the GTAm boasts a power-to-weight ratio of 6.2 pounds per horsepower, which Alfa says is the best in the class, enabling a 0-60 run in just 3.6 seconds.