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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Stellantis aims to eliminate separate inverter, charger to improve EV efficiency

Stellantis has announced that, in collaboration with French battery company Saft and French National Center for Scientific Research, has made significant progress in eliminating two major components of an electric vehicle powertrain: the on-board charger and the power inverter for the motor. The company claims that doing this will allow for better space use in vehicles, as well as improvements in efficiency, cost and reliability of components. As a quick primer, also explained in the below video, the on-board charger and power inverter are sort of translators to get the right current to different parts of the electric powertrain. The on-board charger takes AC power from the grid and converts it to DC to charge the batteries. Then when power goes from the batteries to the electric motor, the power inverter converts that DC power back to AC. These components aren't exactly small. Frequently you'll find them packaged somewhere under the hood. What Stellantis and its cohorts have developed, and have been using on a test vehicle since last summer, are small power inverter boards that can be mounted very closely to the battery packs. They can handle both conversion needs, for charging and discharging, instead of needing two separate devices. The most obvious perk to this is that you can do away with those traditional components and free up more space, either for making smaller vehicles without losing interior volume, or adding space to a vehicle that wouldn't have had it otherwise. There's the additional benefit of reduced weight, something that EVs struggle with. Stellantis also claims improvements in efficiency, reliability, and cost, however, it didn't go into detail as to how this setup would do that exactly. We'll try to get in touch with representatives from Stellantis in order to get more information. We're still a ways out from seeing this technology in production Stellantis vehicles. The company said it aims to apply it to vehicles by the end of the decade. Saft is also looking at using it on stationary battery systems as well. So maybe we'll see it on a 2029 Ram 1500 REV, but for now, we'll be living with traditional chargers and inverters. Related Video: Green Alfa Romeo Chrysler Dodge Fiat RAM Technology Electric

Form and function in fairly equal parts | 2018 Alfa Romeo Stelvio First Drive

Alfa Romeo, a brand synonymous with sports cars that combine beautiful Italian design with historically dodgy reliability, now makes a crossover. The Stelvio is named after what is quite possibly the best driving road in the world, and the automaker would have you believe that it is the most purely focused driver's ute in the world. To that end, the Stelvio boasts a perfect 50/50 front-to-rear weight distribution, a fast 12.0:1 steering ratio, and an all-wheel-drive system that's tuned to send 100 percent of the engine's power to the rear wheels whenever possible. All of those bits add up to an SUV that's genuinely fun to drive on winding roads. Think of the Stelvio as an Alfa Romeo Giulia with a suspension lift kit that puts you 2.5 inches higher off the tarmac. Yes, those stilts mean the crossed-over Alfa isn't quite as sharp as the Giulia, but the Stelvio isn't at all dimwitted. It's a true Alfa Romeo, in spirit and in execution, right down to its standard carbon-fiber driveshaft. The Stelvio shares its 111-inch wheelbase and its double-wishbone front and Alfa Link rear suspension systems with the Giulia. That's not to say that the Stelvio drives as well or looks as good as the Giulia. The crossover is 2 inches longer and 8.9 inches taller than the sedan from which it was born. We got the feeling that we were sitting on top of the car's chassis instead of within it, which is due entirely to the high seating position that American drivers are so fond of. And whereas the Giulia wears its sheetmetal like a slinky little black dress, the Stelvio's Scudetto front fascia and Trilobo air intakes are stretched over a much larger frame and its sides are sculpted in a more masculine way. Still, the Stelvio is an attractive beast, inside and out. It's unmistakably Italian, which is to say well-tailored with an impeccable form that influences but begrudgingly follows function. Leather seating surfaces are standard. From the driver's seat, the dashboard is dominated by two binnacles housing the tachometer and speedometer. In between is an LCD display that shows a bunch more relevant information. A second screen in an exaggerated widescreen format houses the bespoke infotainment system from Magneti Marelli. That LCD's unique shape makes it look smaller than the Stelvio's competitors, especially as its pinched height makes the backup camera image appear pretty small.