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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Sprint Speciale racer looks fantastic, sounds even better

Nothing quite sounds like a vintage Alfa Romeo four-cylinder engine at full gallop, especially in motorsport trim. With a combination of low-frequency burbling played over a high-pitch scream, they really know how to sing. This week Petrolicious takes a look at a truly unique Alfa Sprint Speciale that's just as adept at competing in the wide-open La Carrera Panamericana vintage race in Mexico as it is snaking through some undulating, tree-lined back roads. Ostensibly, this is a 1965 Alfa Romeo Giulia Sprint Speciale, although it's really much more the creation of Alfa-restorer Conrad Stevenson. The roof section, including the holes for the windshield and rear glass, is original to one of these fantastic-looking coupes. But everything below that is Stevenson's handiwork. To shape the styling, he combined the original Bertone design with his own ideas to purpose build the car for the challenges of the Mexican race. As usual, Petrolicious nails every aspect of the production, especially the handheld camera work inside the cabin as the car negotiates the curves. It really communicates the connection between this swoopy Alfa and its builder. Plus, the sound mix lets the engine play its glorious tune. News Source: Petrolicious via YouTube Design/Style Alfa Romeo Coupe Racing Vehicles Performance Classics Videos petrolicious alfa romeo giulia vintage racing

Alfa Romeo to go all-electric by 2027

On an earnings report last week, Alfa Romeo parent company Stellantis tacked on some electrification plans for its 14 brands. One surprising piece of information: Alfa Romeo would be the first of them to go fully electric, and it'll happen by 2027. We've known that Alfa Romeo would eventually go electric, but it's a bit surprising to hear that Stellantis wants it to happen on such a short timeline, and that it would spearhead its EV push. Alfa Romeo has been one of the most protected brands in the Stellantis empire, and one of the most traditional as well. The often quirky but nevertheless beloved brand has long been a favorite among car enthusiasts. In fact, brand heritage is so important that back in 2014 the company opted to develop its own Spider rather than borrow a platform from the ND Miata (That car went to become the Fiat 124 instead). Stellantis didn't confirm what the first Alfa EV would be, but it could arrive in the form of a subcompact crossover about the size of a BMW X1. It could also share the platform with other Stellantis brands like Peugeot, Fiat and Jeep and is slated to debut in 2022 or 2023. In the meantime, Alfa Romeo is working on the Tonale plug-in hybrid electric, which was recently delayed. Reportedly, Stellantis head Jean-Philippe Imparato was not satisfied with the hybrid-electric system. The PHEV crossover will share a platform with an upcoming Jeep model as well. It should arrive in early 2022 if things stay on track from here. The express timeline also indicates that the new Stellantis STLA large-vehicle architecture will have to be ready before 2027. It's set to replace the sharp-handling rear-wheel-drive Giorgio platform that underpins the Giulia and Stelvio. And while it'll be shared across multiple Stellantis brands, Imparato has promised Alfa Romeo-badged cars will retain the qualities that have made the name so special. In the same report, Stellantis confirmed that Opel would go all-electric by 2028 and Fiat would follow by 2030. Related Video: 2021 Jeep Wrangler 4xe plug-in hybrid powertrain feature walkthrough | Autoblog