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The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video:

Alfa Romeo Giulia, Stelvio to get special editions, one more refresh

Alfa Romeo has made its plans perfectly clear. It’s going EV, and that means that the Giulia and Stelvio as they exist today with powerful gasoline engines will eventually cease to exist. However, weÂ’re still a few years away from that electric future, so Alfa has a little time to play its current models out with style. We asked senior VP of Alfa Romeo Larry Dominique what we should expect from Giulia and Stelvio in between now and the switch to electric, and he was happy to give us a glimpse at whatÂ’s ahead. “So what weÂ’ve done is develop these buzz models,” Dominique tells us. “The first one is the Estrema, which weÂ’ve already announced and weÂ’re launching it with 2023 production in May. This fall, weÂ’re going to start talking about other things like a Lusso Edition and Competizione Edition and things like that.” WeÂ’ve already heard about the Estrema, but the Lusso Edition and Competizione Edition are both new. The Lusso, if Alfa remains consistent, will likely be a luxury-centered version of the Giulia and Stelvio. ItÂ’s the Competizione that has our attention. Similar to the Estrema, this model sounds like it would be directed toward enthusiasts and feature some performance upgrades. “So weÂ’re going to look at these different components, different parts, QV parts on a Veloce and things like that,” Dominique said. “Unique color combinations and unique colors.” Adding QV (Quadrifoglio) parts to non-Quadrifoglio models is a similarly enticing proposition. We can hope that it comes to pass, because this would result in some rather aggressive-looking Giulias and Stelvios that donÂ’t come with a Quadrifoglio price. Looking into the somewhat more distant future, Dominique says that the current generation Giulia and Stelvio will get one final refresh for the 2024 model year.  “In 2024 model year, weÂ’re going to have a final minor change for Stelvio and Giulia,” Dominique continued. “So youÂ’re going to see some changes visually inside and outside, associated with that. And weÂ’ll continue with the buzz model strategy, even though we have the 2024 change coming at the same time.” If youÂ’re a Giulia or Stelvio fan (as we tend to be), this final refresh car is bound to be a desirable one. Instead of dwindling away without any attention, Alfa is singing its gas-powered Giulia and Stelvio out with a little love before theyÂ’re officially put out to pasture in favor of electric models.

Alfa Romeo 4C priced at $53,900* in US, gains 342 pounds vs Euro version

We're out in California driving the Alfa Romeo 4C as we write this – which is the good news. The bad news is that we can't offer up any driving impressions of the car for another few days. On the other hand, we can provide a few interesting non-driving-based tidbits from the launch program, with which to further enlighten you about Alfa's upcoming "compact supercar" (that descriptor comes direct from Alfa CEO Harald Wester, for what it's worth). So, for starters, the price. When Matt Davis drove the European-spec 4C in the fall of last year, he guestimated that the starting price for the US would hover around $55,000. As it turns out, that was a pretty good guess. Eventually, the starting bill on a 4C will be $53,900, plus a significant $1,295 for destination, netting out to $55,195 out the door. That price might sound inline with what you'd expect for an Italian quasi-supercar, but it's not likely what you'll actually pay if you buy one. We're told that $62k to $65k will be the sweet spot for 4C sales in the US. What's more, if you simply have to have a 2015 model, you'll have to pony up a healthy $69,695 (that's including destination), for one of just 500 examples of the launch edition that will be sold here this year. In addition to a serialized plaque that will certify your historic purchase, the launch edition cars get the larger optional wheels in a dark-finish, the sport suspension, sport exhaust, and some other bits and bobs. Finally, while we're happy to report that the curb weight of the feather-light 4C will stay below the magical 2,500-pound mark (2,495 lbs., wet), it has still gained some 342 pounds versus the European-spec car. The added weight is down to a beefier carbon-fiber tub and additional US safety equipment. It's also fair to mention that the ultra-light European model was arrived upon thanks to a homologation rule with the EU, that (among other things) will limit 4C sales on the continent to just 1,000 units per year. We'd expect that to evolve as the model stays on sale. Stay tuned for our full review of the car, thick carbon-fiber and all, early next week.