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Alfa Romeo 4C La Furiosa revealed by Lapo Elkann's Garage Italia

Visitors to the Dubai Motor Show who stopped by the Alfa Romeo stand were treated to this aesthetically modified 4C created by Garage Italia Customs. To make this particular example stand apart from an "ordinary" Alfa 4C, the customizers cloaked it in a velvet matte-finish red, similar to the original show car. The roof was left in exposed carbon fiber, fading into red, like the engine cover and brake calipers. The trim around the headlights, air vents, and side mirrors has been left in carbon fiber with a thin coat of candy red that leaves the weave exposed. The wheels are painted gold, and the interior is swathed in Alcantara. The creation was made for Alfa Romeo by the customizing firm started by Lapo Elkann. The eccentric brother of Fiat Chrysler chairman John Elkann is himself an heir to the Agnelli empire, and has played a variety of roles in the company - including brand promotion and the creation of the Gucci edition Cinquecento. Alongside fashion house Italia Independent, Lapo founded Garage Italia Customs to apply his unique sense of style and that of his team to models like the Fiat 500, Jeep Renegade, and Maserati Ghibli. Related Video: Milano, November 10th 2015 Garage Italia Customs in Dubai with Alfa Romeo 4C "La Furiosa" On the occasion of the 2015 Dubai International Motor Show, Garage Italia Customs presents a world premiere, La Furiosa, the 4C one-off created for Alfa Romeo. La Furiosa is the result of the meeting between the "Mechanics of Emotions" and the Style Center together with the Maestros of Garage Italia Customs. It is a unique model that combines the high level technical characteristics of this Alfa Romeo and the Tailor Made interventions of the Lapo Elkann team specialists. THE EXTERIORS The stage for the debut of this new creation by Carlo Borromeo - head of the Garage Italia Customs Style Centre – is the Alfa Romeo stand at the Dubai International Motor Show. Hence, La Furiosa is unveiled to the international press next to the Alfa Romeo 510 CV Giulia Quadrifoglio and the latest versions of the Alfa Romeo Giulietta Quadrifoglio, the Alfa Romeo 4C Coupe and the Alfa Romeo 4C Spider. The aim of the Garage is to create a car which emphasises the 4C wild style with a strong and extraordinary aesthetic impact. Special toned-down painting characterises the external livery.

On Location at the Alfa Romeo Museum with the new Giulia

The most exciting news from the reveal of the new Alfa Romeo Giulia was undoubtedly the 510-hp Quadrifoglio model that will top the lineup. To play up the brand's Italian-ness, as well as the fabulous sound the twin-turbo engine makes, Alfa had opera singer Andrea Bocelli sing the car out onto the stage. The event took place at Alfa Romeo's old headquarters in Arese just outside Milan. It's also the site of the brand's museum, which has been closed to the public for years and was recently expanded and redone. We got a quick preview ahead of the museum's official public reopening on June 30, 2015. Anyone traveling to the Milan area should definitely check it out, even if those who aren't die-hard Alfisti. Before the Alfa event, I got to spend some time at Expo Milano 2015. Expos like it are held every five years now around the world and are the modern-day equivalent to a world's fair. The theme was "Feeding the Planet, Energy for Life" with the pavilions from various countries showcasing displays on food production, shortages, and future solutions. When you're done watching our On Location video, stick around for an Alfa promo reel that teases the Giulia's insanely delicious noise.

Alfa Romeo's Giulia Quadrifoglio gets the GTA treatment

Alfa Romeo will celebrate 110 years of building some of the world's most emotional driving machines with a brand-new Giulia Quadrifoglio GTA. GTA, which stands for "Gran Turismo Alleggerita," is a throwback to the 1965 Giulia Sprint GT, which first got the treatment. The new GTA and GTAm will elevate the Giulia's already driver-friendly formula to a whole new level.  If the plain-Jane Giulia Quadrifoglio is a BMW M3 or Mercedes-AMG C63 competitor, the GTA is your Competition or "S" variant, respectively. It boasts more power, less weight, enhanced aero, a revised suspension, and a reworked chassis and interior designed to keep the driver in place and focused on one task and one task alone: driving fast.  The wick on the GTA's 2.9-liter twin-turbocharged V6 has been turned up a bit, resulting in a new peak rating of 540 horsepower (up 30 from the base car). To reduce weight, Alfa replaced a host of exterior panels with carbon fiber equivalents. The carbon treatment extends to some other components, such as a the drive shaft. Alfa says the net reduction works out to 220 pounds.  Outside, the aero has been completely revised with technical know-how provided by Sauber Engineering (of F1 renown). It also boasts 20-inch center-locking wheels and a titanium exhaust system. Alfa replaced many of the suspension bushings, the shocks and the springs with performance-friendly hardware. The GTAm pushes the formula even farther. We hesitate to compare a sport sedan to a GT Coupe, but the relationship between GTA and GTAm is quite similar to that between the Porsche 911 GT3 and GT3 RS. Both are fundamentally the same car, but the latter compromises a great deal more of its daily drivability for the sake of improving its on-track feel and performance.  With the GTAm, this included a set of carbon-backed front bucket seats with six-point harnesses, Lexan window inserts for the side and rear windows, and a rear seat delete. In place of the rear bench, you get a harness bar attached to a structural roll hoop, plus a handy little cubby for storing your custom Bell helmet in Alfa's GTA livery (which comes with the car, as well as an Alpinestars race suit, gloves and shoes, and a personalized Goodwool car cover). Checking in at just 3,350 pounds, the GTAm boasts a power-to-weight ratio of 6.2 pounds per horsepower, which Alfa says is the best in the class, enabling a 0-60 run in just 3.6 seconds.