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Alfa Romeo realigns product onslaught (again)

After Sergio Marchionne announced an ambitious plan in May of 2014, Alfa Romeo has continued to struggle, pushing back launch dates and the debut of the models that would serve as the brand's new bedrock. And now it's happening again. A new investor relations document reveals that Alfa won't complete the debut of its new lineup until the middle of the next decade, and that FCA will be scaling back the brand's research and development, manufacturing, and product investments through 2018. The move is partially down to "uncertainties" in China, which gels with what we reported back in December. Alfa also needs extra time to "guarantee proper global distribution network execution," the document claims. As we've reported, the revised product cadence will still see the Giulia (pictured) and a new midsize utility vehicle hit dealers in 2016 and late 2016/early 2017, respectively. From there, Alfa is still aiming to flesh out its lineup with six more vehicles, including a fullsize sedan, two more utility vehicles, two "specialty" vehicles, and a hatchback. This new product strategy differs from the original Marchionne strategy in a few key ways. First, all of these vehicles were supposed to have been launched between May 2014 and sometime in 2018. Since it's 2016 and we can't even buy a Giulia yet, it's pretty clear that plan isn't going to happen. Instead, the six vehicles that will follow the Giulia and midsize CUV won't start arriving until 2017, with debuts continuing until at least 2020. The new product strategy also better reflects today's market. Gone are the two compact cars, and in their place is a single hatchback, arriving at the tail end of the brand's new product offensive. That might explain why the MiTo was given a stay of execution. It's no surprise to see a second utility vehicle in Alfa's plan, considering the way the segment has exploded in the past few years, while enthusiasts will likely welcome the idea of a second "specialty" vehicle. The brand's second midsize sedan has been pushed out, though, so the only Alfa four-door following the Giulia will be a fullsizer. As for Maserati, the investor relations PDF didn't list nearly as many specifics. As we've reported, FCA still expects the Levante CUV to be a growth leader for the brand by 2018. The performance brand's fortunes will also be bolstered by pairing its dealerships with those of Alfa Romeo. Related Video:

Alfa Romeo: Reports of 4C's death by 2020 aren't true

The Alfa Romeo 4C is a purpose-built sports car that hasn't put up stellar sales figures in the US. As we found out, it's an uncompromising machine, which is probably one reason why the automaker is struggling to shift a large number of units. A recent report from Autoline, citing Auto Forecast Solutions, claims that Alfa is planning to axe the 4C Coupe and 4C Spider from its lineup by 2020. The report claims that the automaker plans to cancel the next generation of the 4C to focus on manufacturing new models that would have more sales potential. Alfa only managed to sell 309 units this year – that's only 11 more units than the Dodge Viper, which will be going out of production next year. When we questioned an Alfa Romeo spokesman on whether the 4C would be discontinued by 2020, he stated that no plans had been announced yet and referred us to Fiat Chrysler Automobiles' five-year plan. The plan mentions two "specialty" models that Alfa plans to introduce between 2017 and 2020. It's not clear whether these models would be in addition to or act as direct replacements for the 4C Coupe and 4C Spider. There's also a possibility that the upcoming models would serve the same purpose as the 4C models, but carry different names. The 4C marked Alfa's return to the US since it left in the 1990s. As part of the automaker's comeback, it plans to put a sports sedan, in the form of the Alfa Romeo Giulia, up against the Mercedes-Benz C-Class and BMW 3 Series later this year. Related Video:

Everything we know about the Alfa Romeo Stelvio

Alfa Romeo is working rapidly on putting a crossover onto the road and these latest awkwardly-shaped spy shots are our best look at the upcoming Stelvio. Crossovers and compact SUVs are still outrageously popular with Americans and Alfa Romeo wants in on the ever-growing segment. The upcoming Stelvio, then, would make Alfa more profitable and make the storied brand once again a household name. Here's an overview of everything we know about the Stelvio. October 24, 2016: A moderately-camouflaged Stelvio is spotted testing in broad daylight with minimal updates. The most recent prototype has three strangely-shaped ridges on the hood, while the headlights and taillights, despite being taped off, still appear to be taken straight from the Giulia sedan. The profile mimics that of the Porsche Macan with the bulbous rear end gaining massive exhaust tips. View 12 Photos October 11, 2016: Photographers captured a lightly-camouflaged Stelvio testing in Europe at night, giving us our best look at the SUV's design. The front of the vehicle shares the same front fascia design as the Giulia sedan with two oval-shaped inlets on the side and the automaker's iconic rounded-triangle grille. The headlights also appear to be the same slit-like units on the Giulia, as well. The side profile of the SUV portrays a rounder design than displayed on previous prototypes that photographers have spotted. At the rear, two small tail pipes protrude out of the vehicle, while the taillights appear to be similar to the Giulia's, too. Unsurprisingly, the Stelvio looks comparable to a Giulia on stilts. View 7 Photos June 28, 2016: A prototype of the Stelvio is spotted wearing a massive amount of camouflage, making the shape and overall design of the SUV hard to discern. Again, the automaker's well-known front end is easy to spot, as are the two large exhaust outlets at the back. The rear end, though, features an interesting, rakish design that is more in line with a Sportback than a SUV. Photographers also managed to get pictures of the SUV's interior, which featured birch-like wood, an integrated screen, and large paddle shifters behind the thick steering wheel. Just like on the Giulia, the start-stop button is mounted directly onto the steering wheel. View 10 Photos April 7, 2016: The Alfa Romeo Stelvio is spotted testing for the first time. Alfa Romeo was caught testing a heavily-camouflaged prototype of the Stelvio wearing an insane amount of unsightly black plastic.