Alfa Romeo Spyder Comv. on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

2023 Alfa Romeo Tonale aims to be the enthusiast's small SUV

Alfa Romeo's lineup will expand by 50% next year thanks to the 2023 Tonale, its new small SUV engineered to take on the voluminous and still-expanding utility segment beneath the Stelvio and its ilk. This new baby SUV packs a minimum of 256 horsepower and all-wheel drive with an optional, performance-oriented plug-in model available.  It's difficult to talk about the future of the automotive industry without acknowledging the spread of electrification and the rise in vehicular ride heights, and Alfa's checking both boxes with the Tonale. The small SUV will now be the brand's entry-level model. That's right; while you weren't looking, Alfa's lineup shrank to just two vehicles: Giulia and Stelvio. The company will add more electric variants in the coming years, including a BEV before the middle of the decade, so while the Tonale may be the first, it's not going to be the only, and while Alfa is adamant that there's a future for Giulia, we're now nearly a decade removed from the days of Alfa showrooms being populated by little coupes, convertibles, hatchbacks and sedans.  The Tonale shares its underpinnings with just about every other small SUV in the Stellantis portfolio. Its largest cousin sold here in the U.S. is the Jeep Compass. We don't have all the numbers for Tonale just yet, but we suspect the only thing it'll really have in common with Jeep's economical compact will be the length of its wheelbase, which slots it into the same class as the Audi Q3, BMW X1, Mercedes-Benz GLA/GLB and Lexus NX. And there's certainly nothing Compass-like about its exterior, which looks credibly Alfa-like. LED lighting is standard; the fancy wheels on the models shown in these photos are not; you'll need the Veloce trim for those.  Alfa's punching up a bit in the cabin too. A 10.25-inch Uconnect 5 infotainment system is standard (the Stelvio's base screen is just 8.8 inches) and paired to a 12.3-inch digital cluster display skinned to look like a vintage Alfa Romeo instrument panel. The Uconnect system is integrated with Alfa Connected Services to enable over-the-air updates and other personalized functionality. Each Tonale can store five individual driver profiles accessible via a single touch and is compatible with wireless Android Auto and Apple CarPlay. But while Alfa promises the Tonale will feel appropriately luxurious for its price point, this isn't aimed at the crowd that wants a soft, distant experience.

Alfaholics built an Alfa Romeo 105 Series entirely out of carbon fiber

Alfaholics has restored numerous 105 Series cars before. And Alfaholics has used carbon fiber parts before. But this is the first time Alfaholics has built a 105 Series with a body made entirely out of carbon fiber. The United Kingdom-based builder and parts supplier debuted the carbon shell this month and will make it available as an option for future projects. It's called the GTA-R 300. Alfaholics is a all-encompassing Alfa Romeo 105 Series (also known as the Giulia) parts supplier, customization shop and restoration specialist run by Alfa enthusiasts Richard, Max and Andrew Banks. The company has become known for its GTA-R builds, which are part of its R-Type program that Alfaholics says is "reserved for our most exclusive restorations which represent the ultimate evolution of the Alfa Romeo 105 Series." Human hands spend more than 3,000 hours building GTA-R coupes (or Ti-R sedans or Spider-R convertibles), and everything can be customized to the client's demands.  Customers are presented with a massive book of options, including choices of engines, gear ratios, suspension packages, damper valving, power steering, seat styles, upholstery, interior lighting, roll cages, dashboard styles, car audio and infotainment, and much more. Up until this point, clients did have the option for carbon fiber parts, but the choices were limited to the hood, the doors, and the rear deck lid. Now buyers can opt for a full carbon fiber kit. The GTA-R 300 gets its name due to its power-to-weight ratio. It's about 84 pounds lighter than the previously range-topping GTA-R 290 and about 154 pounds lighter than a GTA-R constructed entirely out of steel. All said, Alfaholics says the GTA-R 300 has a power-to-weight number of 300 bhp per ton, but it did not provide a specific weight number for the car, as it is not yet completed. Alfaholics does say this build will also include many other lightweight parts such as the Alfaholics GTA-R Ultraleggera billet titanium suspension package. For more information on other current and completed builds, visit Alfaholics.           View this post on Instagram                   Alfaholics GTA-R 300 Carbon Full carbonfibre body conversion, 70kg weight saving over a steel GTA-R.