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Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Alfa Romeo working on high-performance engines

During the big Fiat Chrysler Automobiles FCA US LLC announcement of its five-year plan earlier this year, the strategy for Alfa Romeo was easily summarized by brand boss Harald Wester: "Go back to the Alfa Romeo that people admired." Easier said than done. With the 4C as one step in that procedure, we might see the next when the company unveils its midsize sedan in June with a trio of new engines with up to 480 horsepower. Anonymous sources at suppliers are already making some big claims about the new mills to Automotive News Europe. The top of the heap is reportedly a 2.9-liter, twin-turbocharged V6 making up to 480 hp, based on the 3.0-liter engine in the Maserati Quattroporte and Ghibli. Below it is a turbocharged 2.0-liter four-cylinder that's claimed to produce between 180 hp and 330 hp for rear- or all-wheel drive applications. Finally, there's potentially a 2.2-liter turbo-diesel four with between 135 hp and 210 hp. Little has been officially announced about the midsize sedan, but it was possibly spied testing recently hidden under the body of a Ghibli. It was rumored to be rear-wheel drive with a size between the BMW 3 Series and 5 Series, and a high-performance GTA version was also speculated. According to ANE, the vehicle won't be called the Giulia and won't hit the market in the US until 2016. In addition to the midsize model's engines, FCA is also reportedly working on an updated version of its 3.0-liter diesel V6 sourced from VM Motori with new 275-hp and 340-hp versions. They are likely slated for Alfa's future large sedan and SUV. News Source: Automotive News Europe - sub. req.Image Credit: Copyright 2014 Drew Phillips / AOL Alfa Romeo Technology Sedan FCA alfa romeo giulia fiat chrysler automobiles