Alfa Romeo: 1966 Giulia Spider Duetto on 2040-cars

Auto blog

Alfa Romeo should return to Formula One ASAP

Alfa Romeo should absolutely return to Formula One. It would benefit the company, and it would benefit the sport. By extension, it would benefit enthusiasts. Let's break it down: Self-Interest: Alfa is struggling to reboot as a viable modern automaker. Americans love the idea of an Alfa but sometimes associate it with the movie The Graduate, which is nearly 50 years old, and the vague notion of sporty convertibles. It's mythic, but murky. Still, this is a big name in automotive history. If you asked a random person on the street: Do you want to drive an Alfa Romeo? They'd almost certainly say yes. F1 is the pinnacle of motorsport. By competing in the World Championship and even better – winning – Alfa could legitimately claim it's not a museum piece, but a company on the edge of technology. And in this case, history is in Alfa's favor. Its drivers, Giuseppe Farina (shown above in 1950) and Juan Manuel Fangio, won the first two Formula One titles in 1950-51. This is a company that's won at LeMans, Mille Miglia, and Targa Florio. Sure, those are some dusty trophies, but the people who would consider buying an Alfa are connoisseurs. They appreciate the bloodlines. F1 Would Be Better: This doesn't matter to Alfa, but the sport would be more interesting with Alfa on the grid. Can you imagine an Alfa in a pitched fight with a Ferrari (say with Sebastian Vettel as the wheel) at Monza? F1 could use some new storylines and rivalries. Simply having an Alfa Romeo team on the grid would spice things up. Use engines from Ferrari. That makes the most sense, and Ferrari already sells its units to other teams. Some of them might as well go to another Italian outfit that still probably wouldn't have the same resources as the Scuderia. Enzo Ferrari started out at Alfa, by the way. It's A Win-Win For Enthusiasts: Fiat Chrysler CEO Sergio Marchionne has said a lot of curious things lately, but he's spot-on with the notion of Alfa returning to F1. If that happens, it would make Alfa's new models, like the Giulia and 4C, seem sportier. It would remind collectors just how special the old ones are. And it would make Formula One a more compelling sport. Yes, F1 is wildly expensive. But FCA can find money to do Hellcats and hybrid minivans. It should double-down on Alfa's return to F1. Related Video:

Alfa Romeo abandoned the Spider to focus on crossovers

As much as enthusiasts like to forget or deny it, automakers are in the business of making money, and sometimes that means doing things that seem counter to a brand's image or history. Alfa Romeo, for example, is attempting to make a comeback in the US. The make has a long history of making sporty vehicles, so news that Alfa has ceased plans on some new cars in order to focus on crossovers should be disappointing, but far from surprising. The new Fiat 124 Spider, based on and build alongside the Mazda Miata, was originally supposed to be a new Alfa Romeo Spider. A while back, Fiat Chrysler Automobiles CEO Sergio Marchionne has said that as long as he's in charge, Alfas will be built in Italy. That seemed to be reasoning enough for the new car's switch to Fiat, but Automotive News is reporting that the company actually abandoned the new Spider in order to build SUVs. The Spider isn't the only vehicle that appears to be off the table. While the new BMW 3 Series-sized Giulia is set to hit dealers later this year, larger sedans meant to compete against the 5 Series and 6 Series have been axed. Alfa's first crossover, the Stelvio, is expected to debut later this year. The company has plans for a Giulia-based crossover as well. A lot of this seems counter to Alfa and FCA's five-year plan that was announced fewer than three years ago. Then, the 400,000 annual sales target worldwide by 2018 powered by Italian-designed and -built engines. In actuality, the company has struggled to get even the Giulia to market, delaying everything else in its wake. Related Video:

Reid Bigland appointed CEO of Alfa Romeo, Maserati

There's been a big shakeup in Fiat Chrysler's leadership team, as head of US sales and FCA Canada CEO Reid Bigland will replace Harald Wester as the chief exec for Alfa Romeo and Maserati. Wester will retain his position as chief technical officer of FCA. Both men will hang onto their positions on FCA's Group Executive Council. The move is an interesting one considering the widely publicized issues at both Alfa and Maserati. Alfa Romeo's problems are almost too many to list. The brand has promised a full-scale return to the US market for more than a decade, but faced repeated delays. Its latest volume model, the Giulia, is being savaged by reviewers over quality issues, and the company has frequently pushed its upcoming CUV back. If that were the only problem, it'd be annoying, but according to Automotive News, Alfa's relaunch is also considerably over budget. Maserati is an entirely different can of worms. Alongside Alfa, it's been stung by a slow Chinese market. Profits are down, according to Automotive News, and it's been widely rumored that the company will delay its next sports car, the Alfieri, until 2018 – it was previously promised for this year. Meanwhile, two of its three other models, the Quattroporte and GranTurismo, are dangerously long in the tooth, and the Levante is still months away from US sales. Can Bigland sort these issues out? Maybe. As Sergio Marchionne said in his official statement, "[Bigland] has an extraordinary record of growing sales and market share in the US and Canada over the last 7 years at FCA, including leading the growth and positioning of the Ram and Dodge brands for part of that time."