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Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Alfa Romeo 4C Spider reportedly dead in Europe, only dealer stock remains

It's been hard to get a reliable prognosis concerning Alfa Romeo in general, and especially hard to figure out what's in store for the brand in the United States. Last year the automaker canceled the 4C coupe, last week the brand's future product roadmap appeared to deep-six the anticipated GTV and 8C sports cars in order to focus on more efficient spending in more important segments. In February of this year, Alfa Romeo launched the 4C Spider Italia in a run of just 15 units, the two biggest surprises about that car being the $73,495 price and the fact that it extended the model's run into 2020. We're not yet into 2020, but it looks like the party's over. The French outpost of Motor1 is said to have confirmed with Alfa Romeo that the 4C Spider has ceased production. According to the report, the only 4Cs left across the Atlantic are the ones currently in dealer inventory.  Autoblog asked Alfa Romeo to confirm the news, a spokesman responded by e-mail, "I can't speak for other markets but the US 4C Spider is not cancelled and is still available for order." Introduced in 2015, the 4C Spider still gets on with a turbocharged four-cylinder putting out 237 horsepower and 258 pound-feet of torque. The 4C Spider needs an irrational generosity to love and drive every day, but the last OEM sports car on sale without power steering knows how to thrill when pushed. Our guess is that, overseas, exotic construction and communicative, go-kart handling couldn't make up for a high price relative to the established competition and lack of interior amenities and ultimate refinement. If the European news is true, sales figures lead us to believe it is but a matter of time before the same ax finds its way to the U.S. Alfa Romeo sold 421 4Cs in Europe last year, compared to 238 in the U.S. This year European dealers sold 196 units through the end of September, U.S. dealers moved 127. If we did lose the open-top sports car before 2021, the move would leave the Giulia sedan and Stelvio SUV as Alfa Romeo's entire U.S. lineup until more crossover-type vehicles show in 2021. No matter what happens, perhaps by 2021 Alfa Romeo will know precisely where it needs to go and have a clear plan for getting there, and perhaps it will be able to do so with the platform and financial resources within a merged Fiat-Chrysler-PSA Group entity. Even for fun, full-throated products, it's hard to get on in today's market without full-throated focus, support, and marketing.

Alfa Romeo 4C production to continue until at least late 2020

Maserati will end production of the GranTurismo and the GranCabrio in November 2019, and it will retool the historic Modena, Italy, factory that makes both models in preparation for a new sports car due out in 2020. But Autoblog learned production of the Alfa Romeo 4C made in the same facility will continue even after the retooling, debunking rumors of the model's immediate demise. "Production of the 4C will continue in the same production plant/line until late 2020 for the NAFTA and APAC regions," an Alfa Romeo spokesperson told us via email. The factory will close during the retooling, so "there will just be some weeks of technical interruption" during the process, according to the same spokesperson. Production will resume as soon as the overhaul is completed, and Alfa's carbon fiber-intensive two-seater will be built alongside Maserati's next sports car. North American enthusiasts still have time to put a new 4C in their garage. Available only as a convertible, the 4C recently entered the 2020 model year with a limited-edition model named Italia that gains an array of visual add-ons, like piano black trim on the front end. Just 15 Italias will be built, but the standard 4C remains available as a regular-production model. It's powered by a mid-mounted, 1.75-liter four-cylinder engine turbocharged to 237 horsepower and 258 pound-feet of torque. The engine's displacement wasn't chosen at random; Alfisti will know right off the bat that it echoes the 1750 engine Alfa offered in the late 1960s and the early 1970s. European enthusiasts aren't as lucky. Autoblog also confirmed an earlier report claiming 4C production for the European, Middle Eastern, and African markets ended in August 2018. While the GranTurismo will be replaced by a new model in 2021, what the future holds for the 4C is up in the air. Alfa Romeo's product plan doesn't currently include a second-generation 4C, which is too bad. It's one of the purest, most undiluted sports car on the market; may it live long. Featured Gallery 2020 Alfa Romeo 4C Spider Italia Auto News Alfa Romeo Convertible