1993 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Alfa Romeo scales back electrification offensive as it rethinks turn-around

Alfa Romeo stopped developing a pair of two-door sports cars to focus on high-volume crossovers as part of its ongoing restructuring. The Italian firm has also scaled back its green ambitions, though it hasn't deep-sixed them completely, and a recent report sheds light on what to expect. The Fiat-owned automaker needs to release electrified models to keep up with its German and Japanese rivals, to satisfy demand from buyers, and to remain on the right side of government regulations. While it originally announced plans to electrify six of seven nameplates, its updated product road map outlines two plug-ins out of four models; they're the two we haven't seen yet. With the 4C allegedly out of the picture, and a direct replacement not expected to arrive, the Alfa Romeo range currently consists of the Giulia sedan (pictured), the Stelvio crossover, and a city-friendly, front-wheel drive hatchback named Giulietta sold in Europe, among other global markets. The latter will retire next year as it celebrates its 10th birthday, so the Giulia and the Stelvio will represent the Milan-based brand on their own until they're joined by two crossovers. One is the Tonale, which was previewed by an eponymous concept car at the 2019 Geneva auto show, and leaked online several weeks later. It will take Alfa Romeo into the plug-in hybrid segment for the first time. The other is a yet-unnamed entry-level soft-roader which will offer an electric powertrain. Both will also come with non-electrified drivetrains. The Giulia and the Stelvio are no longer in line to receive hybrid technology, interestingly. Alfa Romeo has a proven history of changing its product plan on a regular basis, so seeing a plug-in hybrid variant of either nameplate is not entirely out of the question. Fiat-Chrysler Automobiles (FCA) boss Mike Manley hinted the rear-wheel drive Giorgio platform on which both cars are built was recently updated to accommodate an array of tech features, including alternative powertrains. "We have changed the suspension. We have updated all of the electrical architecture in that so that it can take the next-generation infotainment as well as very, very advanced high-tech features," he explained, according to Automotive News. He didn't go into more specific details, but the publication believes the updated platform could also find its way into the research and development department of sister company Maserati, which is also planning a major range extension during the 2020s.