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Alfa Romeo's new CEO sees room to bring back the GTV and the Duetto

Alfa Romeo is open to reviving the GTV and the Duetto, two of its most emblematic nameplates, in the coming years. Whether either model returns partially depends on how well the firm's more mainstream models sell. "I'm very interested in the GTV. There is no statement or announcement at this stage, but I'm just giving you a personal feeling that I'm very interested in the GTV. I also love the Duetto," said Jean-Philippe Imparato, the Peugeot veteran who became Alfa Romeo's CEO under Stellantis, in an interview with Australia's CarSales. It's far too early to tell what each model would look like with any significant degree of certainty. Besides, we've been here before: in 2018, former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne outlined a born-again GTV with 600 horsepower, some degree of electrification, all-wheel drive, and seating for four when he presented Alfa Romeo's bold five-year plan. That model has been canned, along with a 700-horsepower halo coupe called 8C. Playing it safe, Imparato cautioned that neither two-door has been approved for production. Alfa Romeo's range currently consists of the Giulia, the Stelvio and the 4C, though the latter is a niche model at the end of its life cycle. It needs to achieve volume before executives can begin exploring coupe and convertible options, and we're in a market where the quickest and most effective way to increase sales is to make SUVs and crossovers. The next new addition to the Alfa Romeo range is widely believed to be the production version of the Tonale concept from 2019. "Allow me to bring Alfa Romeo to a certain level of economic performance, and then we speak," Imparato stressed. "In this time of big changes for the industry, the first priority is to protect Alfa Romeo and drive it through the challenges related to electrification, connectivity and safety," he added. Coupes and convertibles will come later. Interestingly, he strongly hinted the reports claiming the rear-wheel-drive Giorgio platform is on its way out are false. In Alfa-speak, the GTV nameplate traces its roots to the Bertone-designed 105-Series coupe released in 1963. It was called Giulia Sprint GT at launch, and it became the Giulia Sprint GT Veloce (which means "fast" in Italian) in 1965. GTV is the acronym that stuck throughout the model's career. Alfa put the nameplate on the coupe version of the Alfetta (pictured), and it added the 6 suffix when it stuffed the 2.5-liter Busso V6 in the engine bay.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

Fiat Chrysler taps Amazon, Shell execs to fill roles

MILAN — Fiat Chrysler Automobiles is tapping executives from Amazon and Shell Oil Company with previous automotive industry experience to fill its ranks. CEO Mike Manley said in a letter to employees Thursday that Mark Stewart would join FCA as chief operating officer of North America from Amazon, "a company known for its culture of innovation, and obsession with delivering incredible value to customers." At Amazon, Stewart led teams focused on advanced robotics, artificial intelligence and automation methods. He previously was COO of ZF TRW automotive components supplier. Niel Golightly was named head of global communications. He was most recently Shell's vice president for external relations in North and South America, with a focus on reputation, brand and stakeholder engagement beyond communication strategies. He previously held roles at Ford Motor Company. Related Video: Image Credit: REUTERS/Rebecca Cook Hirings/Firings/Layoffs Alfa Romeo Chrysler Dodge Fiat Jeep RAM FCA Amazon shell Mike Manley