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It's finally here! | 2017 Alfa Romeo Giulia First Drive

There's been an Alfa Romeo Giulia-shaped hole waiting to be filled in the American car market for what feels like forever. A couple years ago, Alfa rejoined the US car party with the flawed but hugely entertaining 4C, reigniting passions after a decades-long absence but leading to little in the way of sales volume. That single offering acted only as a tease for those wanting a properly practical, five-person sports sedan. After a true-to-Italy leisurely wait, the Giulia has arrived. The 2017 Alfa Romeo Giulia puts some practical meat on the bone for American drivers bored of the usual Audi A4/Mercedes C-Class/BMW 3 Series suspects. Even better, the new Italian-made sedan comes packed with some heavy artillery, the top Quadrifoglio model offering 505 horsepower and returning a 3.8-second 0–60 mph run as well as a shockingly quick Nurburgring Nordschleife time of 7:32 – which, for the record, makes it the fastest four-passenger production car around the 12.9-mile circuit. For context, that's six seconds quicker than a Lamborghini Gallardo LP570-4 Superleggera, and a full 20 seconds faster than a BMW M4. Our first taste of the highly anticipated Giulia brought us to Sonoma Raceway and some local roads nearby in California's wine country. As we approach the pack of cars warming in pit lane, there is further evidence that the Giulia Quadrifoglio is serious: its Ferrari-derived 2.9-liter twin-turbo V6 sounds snarly and sweet, and cars passing on track report raspy exhaust coughs between shifts. When you go to get in, there's a slight chance of bumping your head on the low-slung roof – wouldn't be an Italian car without an ergonomic quirk, right? The test car appears to be equipped with a full gamut of options: leather across the dash, carbon-fiber trim breaking up the bovine bits, an Alcantara- and leather-covered steering wheel, and the standard eight-speed automatic (the only transmission option for US-market Giulias). This is a distinctly Italian execution, with unique details like green and white top-stitching. But there are also splashes of conventional design throughout, including the analog tach and speedo with a multifunction screen positioned between them, and a steering wheel flanked by tall aluminum shift paddles that are attached to the column and remain stationary.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.