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Alfa Romeo to offer 4C buyers choice of headlights [w/poll]

Typically an automobile will lose some of its more radical design elements on the road from concept to production, but Alfa Romeo has done things a little differently with the 4C... at least, that is, when it came to its headlights. When the sports car concept first debuted at the 2011 Geneva Motor Show, it had an intriguing, glowing headlight design that seemed more stylish than functional. The headlight design stayed the same when Alfa repainted the concept from matte red to liquid silver for the Frankfurt Motor Show later that year, but when the 4C debuted in production form two years after concept's first showing, its headlights weren't any less strange. If anything, they were even more so, taking on a form that only a fly's optometrist could love. Things took a more conventional (and eye-pleasing) turn earlier this month when Alfa revealed the 4C Spider concept with not only a different roofline but also a new set of headlights. Those units are expected to make their way to production when the 4C Spider is finalized, but word has it that the roadster won't be the only one to get them. According to Autocar, the Italian automaker will offer new buyers of the 4C coupe the option to fit the Spider's headlamps instead of the strange-looking units on the hardtop model. The Spider, meanwhile, will only get the more conventional units. We've reached out to Alfa Romeo for confirmation, and have yet to hear back as we go to publish, but either way, the 4C remains – for the time being – a piece of forbidden fruit that we only wish we could get in the States as Alfa continues to plot its eventual return to the North American market. Featured Gallery Alfa Romeo 4C Spider Design Preview Related Gallery 2014 Alfa Romeo 4C View 60 Photos News Source: Autocar Alfa Romeo Convertible Coupe Performance alfa romeo 4c alfa 4c alfa romeo 4c spider

Alfa Romeo abandoned the Spider to focus on crossovers

As much as enthusiasts like to forget or deny it, automakers are in the business of making money, and sometimes that means doing things that seem counter to a brand's image or history. Alfa Romeo, for example, is attempting to make a comeback in the US. The make has a long history of making sporty vehicles, so news that Alfa has ceased plans on some new cars in order to focus on crossovers should be disappointing, but far from surprising. The new Fiat 124 Spider, based on and build alongside the Mazda Miata, was originally supposed to be a new Alfa Romeo Spider. A while back, Fiat Chrysler Automobiles CEO Sergio Marchionne has said that as long as he's in charge, Alfas will be built in Italy. That seemed to be reasoning enough for the new car's switch to Fiat, but Automotive News is reporting that the company actually abandoned the new Spider in order to build SUVs. The Spider isn't the only vehicle that appears to be off the table. While the new BMW 3 Series-sized Giulia is set to hit dealers later this year, larger sedans meant to compete against the 5 Series and 6 Series have been axed. Alfa's first crossover, the Stelvio, is expected to debut later this year. The company has plans for a Giulia-based crossover as well. A lot of this seems counter to Alfa and FCA's five-year plan that was announced fewer than three years ago. Then, the 400,000 annual sales target worldwide by 2018 powered by Italian-designed and -built engines. In actuality, the company has struggled to get even the Giulia to market, delaying everything else in its wake. Related Video:

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.