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Alfa Romeo Giulia, Stelvio Quadrifoglio get louder and — literally — greener

Alfa Romeo made several small improvements to the Quadrifoglio variants of the Giulia and the Stelvio as part of its 110th birthday celebrations. The changes make both models safer, more stylish, and quite a bit louder. Outside, the design tweaks are largely limited to new-look LED rear lights with darker lenses and 21-inch alloy wheels for the Stelvio. The color palette grows with the addition of three new hues called 6C Villa d'Este Red, GT Junior Ocra, and Montreal Green, respectively. They're heritage-laced colors that dyed-in-the-wool Alfisti will immediately recognize; the green is a tribute to the V8-powered Montreal released in 1970, for example. Step aboard, and you'll notice there's a redesigned center console that stylists carved additional storage space into, a new steering wheel, plus additional upholstery choices. Sparco sport seats built around a carbon fiber shell are waiting on the list of options along with red and green seatbelts. The updated infotainment system we've already experienced in the standard Giulia has found its way to the Quadrifoglio, too. It's displayed on an 8.8-inch touchscreen and Alfa Romeo added a feature called Performance Pages that shows a wealth of drivetrain-related parameters like the turbo pressure, the amount of power generated in real-time, and a chronometer. If these digital features sound familiar, it's likely because some Dodge models — including the Challenger — are already available with the Performance Pages app. We like it there, and we'll certainly enjoy Alfa's spin on it. Bosch helped Alfa Romeo add a panoply of electronic driving aids to the Giulia and Stelvio. The list includes lane-keeping assist, adaptive cruise control, active blind spot assist, traffic sign recognition, and traffic jam assist. The suite corresponds to level two on the SAE scale so it doesn't turn either model into an autonomous car. There are no mechanical changes to report, meaning power still comes from a 2.9-liter V6 that relies on a pair of beefy turbochargers to make 505 horsepower and 443 pound-feet of torque. It spins the rear wheels via an eight-speed automatic transmission, and pelts the Giulia from zero to 60 mph in 3.8 seconds before sending it to a 191-mph top speed. The same six powers the bigger, heavier Stelvio, but it channels its power to the four wheels. Enthusiasts who want to be heard before they're seen are in luck.

Alfa Romeo cancels plans for Giulia wagon to focus on Stelvio development

Automotive enthusiasts can talk all day long about the benefits of wagons over their respective crossover stablemates, but despite our protestations the case for the wagon seems to fall on deaf ears, especially in America. That seems to be the reason cash-strapped automaker Alfa Romeo has nixed any plans for a wagon variant of the new Giulia. According to Car, Alfa manufacturing chief Alfredo Altavilla believes the company can engineer the Stelvio SUV to drive as well as a Giulia wagon would – so no need for both. Porsche has shown with the Cayenne and the Macan that an SUV can be an excellent performance machine. That being said, as good as performance crossovers have shown themselves to be, the higher weight and center of gravity puts them at a fundamental disadvantage to a wagon. Killing the Giulia wagon is disappointing, but it's a pure business move. The company needs to focus on expanding it's lineup, not building variants of already existing models. Alfa is hoping to boost sales into the hundreds of thousands, and building a low-volume performance station wagon is not the way to do it. Despite the loss of the wagon, rumors persist that a two-door version of the Giulia is set to debut in Geneva. Related Video:

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.