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Alfa Romeo celebrates Quadrifoglio's 100th anniversary

This year, Alfa Romeo celebrates the 100th anniversary of the Quadrifoglio becoming part of Alfa Romeo lore. In 1923, team racing driver and eternal second-place finisher Ugo Sivocci painted a four-leaf clover inside a white square on his RL "Corsa" single-seater developed to win the Targa Florio. Sivocci won the race, giving Alfa Romeo its first international victory. A few months later, Sivocci went to Monza to test the P1 for the Grand Prix of Europe. He hadn't painted a four-leaf clover on the #17 P1 he drove, and he died during practice. True, correlation is not causation, but it's hard to find a more superstitious bunch than racing teams drivers. The Italians retired #17 from racing vehicles, and from 1924 every Alfa Romeo featured a Quadrifoglio on the bodywork inside of a triangle instead of a square. The missing point represented the loss of Sivocci. Since then, those green leaves have identified Alfas among the sea of other red Italian single seaters from competitors like Ferrari and Maserati. Of course, sometimes the cars didn't need such help, the lines on models like the TZ and P33 iconic enough to forgo further distinction. The Milanese added Quadrifoglio versions of production cars in the 1960s, but didn't make it part of official production names until the 1980s. Following that, the branding expanded into two clovers, a Quadrifoglio Oro (gold) denoting luxury versions, a Quadrifoglio Verde for sporty variants. Then came even wider use as the single letter "Q" for features like the Q2 locking differential and Q4 all-wheel drive. Centro Stile Alfa Romeo tweaked the logo, the graphic to appear at brand events that will kick off on the official centenary June 25. That's been dubbed "Quadrifoglio Day," host to a "Backstage" conference and parade open to all of Alfa Romeo clubs.    This year is also the 60th anniversary of Alfa Romeo's Autodelta racing division. Equivalent to an AMG or M division for the Italians, predating both German versions, the famous Alfa Romeo racing cars like the 1965 Giulia Sprint GTA and the 1975 33 TT 12 sports car racer emerged from the Autodelta workshops. These celebrations will come first, on March 5, punctuated by a conference at the Alfa Romeo Museum in Arese, Milan. Related video:

Alfaholics built an Alfa Romeo 105 Series entirely out of carbon fiber

Alfaholics has restored numerous 105 Series cars before. And Alfaholics has used carbon fiber parts before. But this is the first time Alfaholics has built a 105 Series with a body made entirely out of carbon fiber. The United Kingdom-based builder and parts supplier debuted the carbon shell this month and will make it available as an option for future projects. It's called the GTA-R 300. Alfaholics is a all-encompassing Alfa Romeo 105 Series (also known as the Giulia) parts supplier, customization shop and restoration specialist run by Alfa enthusiasts Richard, Max and Andrew Banks. The company has become known for its GTA-R builds, which are part of its R-Type program that Alfaholics says is "reserved for our most exclusive restorations which represent the ultimate evolution of the Alfa Romeo 105 Series." Human hands spend more than 3,000 hours building GTA-R coupes (or Ti-R sedans or Spider-R convertibles), and everything can be customized to the client's demands.  Customers are presented with a massive book of options, including choices of engines, gear ratios, suspension packages, damper valving, power steering, seat styles, upholstery, interior lighting, roll cages, dashboard styles, car audio and infotainment, and much more. Up until this point, clients did have the option for carbon fiber parts, but the choices were limited to the hood, the doors, and the rear deck lid. Now buyers can opt for a full carbon fiber kit. The GTA-R 300 gets its name due to its power-to-weight ratio. It's about 84 pounds lighter than the previously range-topping GTA-R 290 and about 154 pounds lighter than a GTA-R constructed entirely out of steel. All said, Alfaholics says the GTA-R 300 has a power-to-weight number of 300 bhp per ton, but it did not provide a specific weight number for the car, as it is not yet completed. Alfaholics does say this build will also include many other lightweight parts such as the Alfaholics GTA-R Ultraleggera billet titanium suspension package. For more information on other current and completed builds, visit Alfaholics.           View this post on Instagram                   Alfaholics GTA-R 300 Carbon Full carbonfibre body conversion, 70kg weight saving over a steel GTA-R.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.