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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

2021 Alfa Romeo Stelvio and Giulia get revamped trims and pricing

After a major interior and infotainment update last year, the 2021 Alfa Romeo Stelvio and Giulia get a more mild update consisting of a smaller trim lineup and a couple of extra features for some trims. The update also includes small price increases across the board. Four new colors are available, too, including Ocra GT Junior, Verde Montreal, Rosso GTA and Rosso Villa d'Este. The first two of those are shown in the galleries. Available trims have dropped from seven to four, with a couple of them simply becoming option packages for the remaining trims. The base trim is now called Sprint, a callback to Alfas of the past. Standard equipment for this trim is unchanged, including standard 10-way power adjustable leather seats, 8.8-inch touchscreen infotainment with Apple CarPlay and Android Auto, remote start, proximity key and automatic emergency braking. As such the price only increases by $50 to $40,745 for the Guilia and $42,745 for the Stelvio. All-wheel drive is a $2,000 option on all Giulias and the Stelvio Sprint. Higher trim Stelvios get all-wheel drive standard. 2021 Alfa Romeo Giulia Quadrifoglio View 14 Photos The Ti and Ti Sport get the most additional standard equipment over last year's versions. They now get dual-pane sunroofs, navigation and HD radio. The Ti Sport also picks up a standard limited-slip rear differential. The Giulia and Stelvio Ti increases in price by $1,300 to $43,995 and $48,395 respectively. The Giulia Ti Sport price goes up by $1,500 to $47,195 while the Stelvio Ti Sport sees a $2,000 increase to $51,595. The Quadrifoglio trim, with its twin-turbocharged V6 is unchanged for 2021. It does get a $250 price increase with the Giulia starting at $76,345 and the Stelvio at $82,345. Related Video:

Abarth 1000 SP is a retro-styled Alfa Romeo 4C

With the whittled-down Fiat lineup in the U.S., you might've forgotten about the brand's sporty division Abarth. But the brand is still active, still selling sporty Fiats in Europe, and now it has created a one-off roadster to celebrate its racing history. It's the Abarth 1000 SP, and it's styled and named after a 1966 race car that won its class at the 500-kilometer Nurburgring race that year. As other news outlets have noted, it's pretty obvious the Abarth 1000 SP is a restyled Alfa Romeo 4C (also disappearing from both the U.S. and overseas markets), even if Abarth doesn't say so specifically. That's not a bad, thing, though, being both an impressive sports car and one bearing the kind of curves that are perfect for the lines of the original car. The 1966 car's low pointy nose, curvy fenders and myriad vents and scoops fit great, and we also dig the exposed roll bar and cut-down rear cowls. The rear bumper maybe looks a little awkward, but overall, we think it's a well-executed car. Mechanically, it seems unchanged from the 4C. It has the same 1,742-cc turbocharged four-cylinder making 240 horsepower and sitting in the same carbon fiber and aluminum chassis. As such, it should probably be called the Abarth 1740 SP or 1700 SP rather than 1000, since the original was named after the displacement of the modified Fiat 600 engine it used. The car is just a one-off, so you won't be able to purchase one, but you might be able to see it at a European car show or museum someday. Related Video: